Pinterest Ads Audiences Tutorial - Pinterest Remarketing, Email List Targeting & Actalike Audiences

TL;DR

Learn how to create and target different types of Pinterest audiences to improve your ad targeting.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today we're gonna be going over pinterest audiences so some best practices with creating Pinterest audiences with getting everything set up to get started what you're gonna need is a Pinterest account you're gonna need to get your ads account set up and you're going to need to... Read More

Key Insights

• 🫠 Pinterest audiences allow for precise ad targeting based on website visitors, specific interests, engagement, and email lists.
• 🎯 Filtering options on Pinterest audiences enable advertisers to narrow down their target audience even further.
• 👨‍💼 By creating different audiences, businesses can target specific products or promotions to different groups of people.
• 🧑‍🏭 Act-like audiences can help businesses reach a larger group of potential customers who are similar to their existing audience.
• 🫠 It is important to consider the relevance of your ads to your audience and tailor your messaging accordingly.
• 💄 Pinterest provides various options for creating and managing audiences, making it a versatile advertising platform.
• 🎯 Advertisers can combine different audiences and targeting options to maximize their reach and effectiveness.

Questions & Answers

Q: How do I create a website visitor audience on Pinterest?

To create a website visitor audience, you need to have a Pinterest business account and a confirmed website with Pinterest. From there, you can go to the Ads section, click on "Audiences," and follow the prompts to set up your audience.

Q: Can I filter my audiences based on specific interests or actions?

Yes, you can filter your audiences on Pinterest by using tags, URL filters, action types, pin IDs, and pin categories. This allows you to target people based on their engagement with certain topics or types of content.

Q: How can I target people on my email list with Pinterest ads?

You can upload your email list to Pinterest and create a customer audience. Pinterest will match the emails to users on their platform, allowing you to target your existing customers with ads.

Q: What are act-like audiences on Pinterest?

Act-like audiences, also known as similar audiences, are created by Pinterest to find users who are similar to the people on your email list or other audiences. This helps expand your reach and target new potential customers.

Summary & Key Takeaways

• This video discusses the process of creating Pinterest audiences and provides step-by-step instructions.

• The speaker explains how to create website visitor audiences, filter audiences based on specific interests, and upload an email list for targeted ads.

• The video also covers engagement audiences and act-like audiences, which help reach people interested in similar content.