LinkedIn Ad Library - How to See Your Competitors LinkedIn Ads

TL;DR

Use LinkedIn’s Ad Library to find competitors’ ads by advertiser name, keyword, country, or date range, then open each result to inspect its creative, copy, format, details, and landing page. The library requires no account, ads appear within 24 to 48 hours, and listings remain available for one year after their last impression. Read on to see which details can reveal competitors’ advertising angles and geographic activity.

Transcript

today I'm going to be going over linkedin's ad Library which allows you to see advertisements you can look at your competitor's ads you can look at ads for specific keywords you can look at ads being ran in specific countries and you can look at ads being ran for specific dates as well so if we come back over here to linkedin's ad Library we're jus... Read More

Key Insights

• 🉐 LinkedIn's Ad Library allows users to explore competitor ads, view impression splits by country, and gain insights into their ad strategies.
• 🫠 Analyzing competitor ads can provide inspiration for ad and content campaigns, as well as help businesses understand their competitors' goals and approaches.
• 🧡 The Ad Library offers a range of search criteria, including advertiser name, keyword, country, and date range, enabling targeted analysis of specific industries or niches.
• 👤 By examining landing pages, advertisers can gain deeper insights into competitors' conversion strategies and user experiences.
• 🥶 LinkedIn's Ad Library is a free and accessible resource for anyone looking to gain insights into the advertising strategies of their competitors.
• 🫠 Looking at ads in different languages and countries provides valuable information about a company's global advertising presence.
• 🫠 Understanding competitor ad formats, headlines, and descriptions can help identify industry trends and best practices.

Questions & Answers

Q: How can I see my competitors’ LinkedIn ads using the LinkedIn Ad Library?

Search the LinkedIn Ad Library for a competitor’s advertiser name, optionally adding a country, keyword, or date range. Open individual results to examine the advertisement, introductory text, headline, description, call to action, and landing page.

Q: Do I need a LinkedIn account to access the LinkedIn Ad Library?

No, you do not need a LinkedIn account or any other account to view the library. You can open it, enter your search criteria, and click search.

Q: What search filters are available in the LinkedIn Ad Library?

You can search by advertiser name, keyword, country, and date range. These filters can be used to examine a specific company, topic, market, or period.

Q: What information does the LinkedIn Ad Library show about an ad?

The library can show an ad preview, its format, the advertiser name, the payer name, and whether the ad is restricted. You can also inspect introductory text, headlines, description lines, the call to action, and the linked landing page.

Q: What additional information is shown for ads targeting the European Union?

For ads targeting the European Union, the library shows additional information such as impressions, targeting, and the dates the ad ran. In the Shopify example, an ad with fewer than 1,000 total impressions had an 85% United Kingdom and 15% Ireland impression split.

Q: How quickly do ads appear in the LinkedIn Ad Library?

Ads appear in the library within 24 to 48 hours. The transcript’s example was recorded on October 12, 2023, and examined a Shopify ad that ran from October 6 through October 9, 2023.

Q: How long do ads remain in the LinkedIn Ad Library?

The library includes LinkedIn ads from after June 1, 2023. An ad remains available for one year after its last impression on LinkedIn.

Q: How can keyword searches help with competitor ad research?

Enter a relevant term, select a country and date range if desired, and review the matching advertisements. The example search for “Google ads” in the United States over the last 30 days returned over 1,500 matches, although the speaker noted that not every result was completely relevant.

Summary & Key Takeaways

• The video demonstrates how to search for ads in LinkedIn's Ad Library using criteria like advertiser name, keyword, country, and date range.

• By searching for a specific advertiser, like Shopify or Fiverr, users can explore their ads, view details about impressions, and even access their landing pages.

• The Ad Library provides valuable information for analyzing competitors' ads, understanding their strategies, and generating ideas for ad and content campaigns.