What Are the Different YouTube Video Ad Formats?

TL;DR

YouTube offers several video ad formats: skippable in-stream ads allow viewers to skip after 5 seconds; non-skippable in-stream ads are fixed at 15 seconds; video discovery ads show up alongside related videos; bumper ads last 6 seconds and can't be skipped; and outstream ads are tailored for mobile devices, billed on a viewable CPM basis. Each format serves different advertising goals like brand awareness or traffic generation.

Transcript

all right what's up everyone welcome to the surfside ppc youtube channel today i'm going to be going over youtube video advertising formats so i'm going to go through all the different video advertising formats i'm going to open up google ads and show you how to use them and everything you really need to know to get started with the different video... Read More

Key Insights

• 🫠 The skippable in-stream ad is the most common and popular video ad format on YouTube.
• 🫠 Non-skippable in-stream ads do not allow viewers to skip the ad, making them more intrusive.
• 🎮 Video discovery ads are effective for increasing visibility and driving traffic to specific videos.
• 🫠 Bumper ads are very short and cannot be skipped, making them useful for quickly grabbing viewers' attention.
• 🫠 Outstream ads are designed for mobile and tablet devices and are charged based on a viewable CPM basis.
• 🫠 Using both horizontal and vertical video ads is recommended for optimal performance on different devices.
• 🥺 The choice of video ad format depends on the campaign goal, such as brand awareness, product consideration, website traffic, or leads.

Questions & Answers

Q: What is the most popular video ad format on YouTube?

The skippable in-stream ad is the most popular format, appearing before, during, and after videos. Viewers can choose to skip the ad after 5 seconds.

Q: Can non-skippable in-stream ads be skipped by viewers?

No, non-skippable ads are 15-second ads that viewers cannot skip. Advertisers are charged for these ads regardless of viewer engagement.

Q: What are video discovery ads?

Video discovery ads appear alongside videos or as the first result when searching on YouTube. Advertisers are charged when someone clicks on the ad and watches their video.

Q: What are bumper ads?

Bumper ads are short, 6-second videos that play before the main video on YouTube. These ads cannot be skipped by viewers.

Summary & Key Takeaways

• The most popular video ad format on YouTube is the skippable in-stream ad, which appears before, during, and after videos. Viewers have the option to skip the ad after 5 seconds.

• Non-skippable in-stream ads are 15-second ads that viewers cannot skip. Advertisers are charged for these ads regardless of viewer engagement.

• Video discovery ads appear alongside videos and can also show up as the first result when searching on YouTube.

• Bumper ads are quick, 6-second videos that play before the main video and cannot be skipped.

• Outstream ads are optimized for mobile and tablet devices and are charged based on a viewable CPM basis.