How The Closing of Storify Was a Pivotal Moment for Wakelet

TL;DR

Wakelet capitalized on the closing of Storify by creating an easy import tool, resulting in a new community of educators and expanded functionality.

Transcript

so it was 2017 wakelet was redesigned and the marketing team led by mizbah were trying to find a specific audience for the platform while scrolling across his news feed on twitter he noticed a lot of discussion about the platform storify so storify was a social bookmarking platform and it was quite awesome it allowed people to you know very quickly... Read More

Key Insights

• 👶 The closure of Storify created an opportunity for Wakelet to attract a new user base of educators.
• 👤 Wakelet's quick response to develop an import tool showcased their dedication to meeting user needs.
• 👤 The successful migration of content from Storify to Wakelet retained organizational structure, ensuring a seamless transition for users.
• 🥺 Wakelet's expanded functionalities surpassed what Storify offered, leading to increased engagement and passion within the educator community.

Questions & Answers

Q: How did Wakelet respond to the closure of Storify?

Wakelet recognized the problem faced by Storify users and promptly developed an import tool, allowing users to easily transfer their content to Wakelet with just a few clicks.

Q: What was the result of Wakelet's import tool?

The import tool successfully migrated hundreds of thousands of links from Storify to Wakelet, providing a seamless transition for users and retaining their content organization.

Q: What lessons did Wakelet learn from the Storify situation?

Wakelet learned the importance of listening to their community and responding quickly. By doing so, they not only seized an opportunity but also built a passionate community of educators.

Q: How did the closure of Storify contribute to Wakelet's growth?

As Storify users transferred their content to Wakelet, they discovered the platform's additional functionalities for digital storytelling, classroom newsletters, and student portfolios. This sparked enthusiasm and created a flourishing educator community.

Summary & Key Takeaways

• In 2017, Storify, a popular social bookmarking platform, announced its closure, leaving a void for educators who used the platform to save and organize content.

• Wakelet, a content aggregation platform, saw an opportunity and quickly developed an import tool to help Storify users migrate their content.

• Within a week, hundreds of thousands of links from Storify were successfully imported into Wakelet, retaining their organization, leading to the growth of an enthusiastic educator community.