8 Important SEO Benchmarks To Monitor Monthly - Top SEO Stats - SPPC SEO Tutorial #3

TL;DR

Learn the 8 important SEO benchmarks to monitor every month, including conversion value, total conversions, organic search traffic, total clicks, total impressions, average click-through rate, total index pages, and Bing Webmaster Tools.

Transcript

what's up everyone welcome to the Surfside PPC youtube channel today going to be going over 8 important SEO benchmarks to monitor every single month so this is gonna be the 3rd part of my Surfside PPC SEO tutorial for beginners I'm gonna have at least ten parts coming out including a full course for search engine optimization I'm gonna have every s... Read More

Key Insights

• 👨‍🔬 Monitoring SEO benchmarks is crucial for analyzing the effectiveness of your website's search engine optimization efforts.
• 👨‍🔬 The top three benchmarks to monitor are conversion value, total conversions, and organic search traffic.
• 🆘 Google Analytics, Google Search Console, and Bing Webmaster Tools help in gathering the necessary data for benchmark analysis.
• ☠️ Monitoring total clicks and impressions provide insights into website visibility and click-through rates.
• 😫 Comparing benchmark data to previous years helps in setting realistic goals for growth and improvement.
• 💦 Seasonality and drop-offs in benchmark data can be addressed by analyzing search terms and website content.
• 👣 Keeping track of SEO benchmarks on a monthly basis helps in identifying trends and making necessary optimizations.

Questions & Answers

Q: What are the top 3 most important SEO benchmarks to monitor?

The top 3 benchmarks to monitor are conversion value from organic search, total conversions from organic search, and organic search traffic. These metrics provide insights into the effectiveness of your SEO efforts.

Q: What is the purpose of monitoring total clicks and total impressions from Google search console?

Monitoring total clicks and impressions helps you understand how your website is performing in Google search. You can identify trends, analyze click-through rates, and make necessary optimizations to improve your website's visibility.

Q: How can Bing Webmaster Tools be used to monitor SEO benchmarks?

While not as crucial as the previous benchmarks, monitoring total clicks from Bing Webmaster Tools can provide insights into your website's performance in Bing and Yahoo search engines, allowing you to identify areas for improvement.

Q: Why is it important to compare benchmark data to previous years?

Comparing benchmark data to previous years helps you understand how your website has grown over time. It allows you to analyze trends, identify seasonal patterns, and set goals for further improvement.

Summary & Key Takeaways

• This video tutorial discusses 8 essential SEO benchmarks to monitor every month.

• The benchmarks include conversion value, total conversions, organic search traffic, total clicks, total impressions, average click-through rate, total index pages, and Bing Webmaster Tools.

• The speaker emphasizes the importance of monitoring these benchmarks to understand website growth and make necessary improvements.