Lewis Morgan: The Truth of Why I Exited Gymshark - CEOCAST EP. 66

TL;DR

Lewis Morgan shares his experience with Gymshark, from its beginnings as a supplement company to its transition into a successful activewear brand. He also discusses his involvement with Abel Group and the future of the fitness and NFT industries.

Transcript

look there's a lot of skeletons in the closet that are probably never going to be spoke about i'm struggling to get the fact why would you want to completely arise me from the memory of gymshark in 2016 it was unbelievably hard for me like it was one of the lowest points i'll probably ever reach in my life for sure i want my part to be known the fi... Read More

Key Insights

• ❓ Gymshark's success can be attributed to its early adoption of influencer marketing and its ability to resonate with the fitness community.
• 🛫 Lewis Morgan's departure from Gymshark in 2016 was not due to a difference in vision but rather underlying issues that he cannot disclose.
• 💗 Lewis is currently involved in Abel Group, a growing activewear company within the fitness industry.

Questions & Answers

Q: What led to the transition of Gymshark from a supplement company to an activewear brand?

Lewis and Ben saw an opportunity in the market for stylish and affordable stringer vests, which were popular among fitness enthusiasts. They decided to start selling these vests and realized that clothing was a better fit for their brand than supplements.

Q: Why did Lewis Morgan leave Gymshark in 2016?

Lewis alludes to the fact that there were issues behind the scenes that led to his departure from Gymshark in 2016. While he cannot provide explicit details, he mentioned that there were disagreements and conflicts that ultimately led to his decision to step away from the company.

Q: What is Lewis Morgan's involvement with Abel Group?

Lewis is currently a shareholder in Abel Group, an activewear company within the group. While he is not actively involved in the day-to-day operations, he still holds an investment in the company and supports its growth.

Q: How did Lewis Morgan get involved in NFTs?

Lewis has invested in NFTs and seen significant success, turning a £200k investment into £3 million in six months. He recognizes the potential of NFTs as digital assets on the blockchain and plays an active role in the NFT market.

Summary & Key Takeaways

• Gymshark started as a supplement company before transitioning into an activewear brand.

• Lewis Morgan and Ben Francis, co-founders of Gymshark, used influencer marketing to grow the brand's reach and quickly gained popularity in the fitness community.

• Lewis shares his journey with Gymshark and discusses the challenges and successes he experienced along the way.

• He also talks about his current involvement with Abel Group and the exciting growth of the company in the activewear market.