ISHU Interview: “I went to New York and now I work with A List Celebrities” - CEOCAST EP. 62 | Summary and Q&A

11.2K views
November 28, 2021
by
CEOCAST
YouTube video player
ISHU Interview: “I went to New York and now I work with A List Celebrities” - CEOCAST EP. 62

TL;DR

Issue, a brand creating paparazzi-proof clothing, has gained recognition and support from celebrities like Jay-Z and Kevin Hart.

Install to Summarize YouTube Videos and Get Transcripts

Questions & Answers

Q: How does Issue's technology work to disrupt unwanted photos and videos?

Issue uses reflective materials with layers of crystals to absorb camera flash and disrupt the content, resulting in a blacked-out image or video.

Q: How did Issue gain the support of celebrities like Jay-Z and Kevin Hart?

After going viral and receiving media coverage, Issue caught the attention of celebrities. Jay-Z, in particular, expressed interest in the brand and collaborated with them for a pop-up store in New York. Other celebrities, like Kevin Hart, have also been seen wearing Issue products.

Q: What motivated Seth Sadiki to start Issue and create the paparazzi-proof scarf?

Seth Sadiki was inspired by a desire to ruin pictures and disrupt unwanted photos. He experimented with different inventions over the years before coming up with the concept for the paparazzi-proof scarf.

Q: How does Issue plan to expand its product range?

Issue has plans to collaborate with other brands and launch new collections, including a collaboration with Baller, a Dutch-based brand. They also have plans for pop-up stores in multiple locations around the world.

Summary & Key Takeaways

  • Issue is a clothing brand that specializes in creating clothing and accessories that disrupt unwanted paparazzi photos and videos.

  • The brand's flagship product is a scarf that, when worn, disrupts the camera flash and blacks out the photo/video.

  • Issue has gained significant recognition and support from celebrities, including Jay-Z, Kevin Hart, and Paris Hilton.

Share This Summary 📚

Summarize YouTube Videos and Get Video Transcripts with 1-Click

Download browser extensions on:

Explore More Summaries from CEOCAST 📚

Summarize YouTube Videos and Get Video Transcripts with 1-Click

Download browser extensions on: