ISHU Interview: “I went to New York and now I work with A List Celebrities” - CEOCAST EP. 62 | Summary and Q&A

TL;DR

Issue, a brand creating paparazzi-proof clothing, has gained recognition and support from celebrities like Jay-Z and Kevin Hart.

Key Insights

• 🤪 Going viral and gaining recognition from celebrities can significantly boost a brand's visibility and success.
• 😫 Developing innovative and disruptive products can set a brand apart from its competitors.
• 🥺 Maintaining a strong and personal relationship with celebrities can lead to valuable brand endorsements and collaborations.
• 🌍 Building an international presence and network can help a brand reach a wider audience and generate more sales.
• 🧡 Balancing exclusivity with affordability can appeal to a diverse range of customers and enhance the brand's reputation.
• 😀 Dealing with criticism and negative comments is a challenge that entrepreneurs often face, but learning to ignore them and focus on positive feedback is crucial.
• 🥺 Believing in the potential of a brand and staying dedicated to its growth, even in the face of financial challenges, can lead to long-term success.

Transcript

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Questions & Answers

Q: How does Issue's technology work to disrupt unwanted photos and videos?

Issue uses reflective materials with layers of crystals to absorb camera flash and disrupt the content, resulting in a blacked-out image or video.

Q: How did Issue gain the support of celebrities like Jay-Z and Kevin Hart?

After going viral and receiving media coverage, Issue caught the attention of celebrities. Jay-Z, in particular, expressed interest in the brand and collaborated with them for a pop-up store in New York. Other celebrities, like Kevin Hart, have also been seen wearing Issue products.

Q: What motivated Seth Sadiki to start Issue and create the paparazzi-proof scarf?

Seth Sadiki was inspired by a desire to ruin pictures and disrupt unwanted photos. He experimented with different inventions over the years before coming up with the concept for the paparazzi-proof scarf.

Q: How does Issue plan to expand its product range?

Issue has plans to collaborate with other brands and launch new collections, including a collaboration with Baller, a Dutch-based brand. They also have plans for pop-up stores in multiple locations around the world.

Summary & Key Takeaways

• Issue is a clothing brand that specializes in creating clothing and accessories that disrupt unwanted paparazzi photos and videos.

• The brand's flagship product is a scarf that, when worn, disrupts the camera flash and blacks out the photo/video.

• Issue has gained significant recognition and support from celebrities, including Jay-Z, Kevin Hart, and Paris Hilton.