Google Ads For Local Businesses Tutorial - Quick Surfside PPC Tutorials

TL;DR

Local businesses should first check eligibility for Google Local Services ads, then use a conversion-tracked search campaign if they have additional budget or want another source of leads. The tutorial demonstrates this approach with Air Doctor Services, an HVAC company, and explains how to organize ad groups by service, target relevant keywords, and optimize for calls and form submissions. Read on for eight practical campaign setup and cost-control answers.

Transcript

today is going to be my quicker version of my Google ads for local businesses tutorial so I did a longer version of this tutorial here uh so you can find this video I'll put it in the video description but this video is almost about an hour long where I go over different ways to use Google ads for your local business and some best practices so this... Read More

Key Insights

• 🥺 Google Local Services ads can be a powerful tool in generating leads and reaching customers actively searching for specific services.
• 🫠 Effective campaign setup involves organizing ad groups based on different services offered, using targeted keywords, and setting up conversion tracking.
• 💡 Using a portfolio bid strategy with a maximum bid limit can help control costs in the initial stages of campaign optimization.
• ❓ Phrase match keywords are preferred over broad match keywords to ensure relevance and minimize irrelevant clicks.
• 🉐 Local businesses should regularly review their eligibility for Google Local Services ads to ensure they are taking advantage of this advertising opportunity.
• 🥺 Providing a seamless user experience on landing pages, with clear contact information and relevant content, is essential for successful lead generation.
• ⌛ Continuous monitoring, testing, and optimization are crucial to improve campaign performance over time.

Questions & Answers

Q: How do you set up Google Ads for a local business?

Start by checking whether the business is eligible for Google Local Services ads. If additional budget is available or Local Services leads are too expensive, create a search campaign, organize ad groups by service, and track calls, contact forms, and appointment forms as conversions.

Q: How can a local business check its eligibility for Google Local Services ads?

Use the Google Local Services eligibility form and complete its required process. The tutorial also suggests searching for the service, such as “HVAC company near me,” because seeing Local Services ads for similar companies indicates that the business may also be eligible.

Q: What does Google Guaranteed mean for a local service business?

The green check mark identifies a Google Guaranteed company. The business must pass Google’s background check, screening process, and other requirements, and the presenter says Google pays customers back if the company does not get the work done right.

Q: Does a business need an agency to manage Google Local Services ads?

No, an agency is optional. Businesses can manage these ads directly through Google Ads and receive leads through the Local Services app and by email.

Q: When should a local business add a Google Ads search campaign?

A search campaign can supplement Local Services ads when the business has additional budget. It may also be useful when the cost per lead from Local Services ads is high.

Q: How should local-business search campaign ad groups be organized?

Separate ad groups according to the services the business offers so keywords and ads remain relevant. For the Air Doctor Services example, categories include AC repair, AC installation, furnace repair, duct cleaning, HVAC maintenance, and indoor air quality.

Q: What conversion actions should a local business track?

Track key website actions such as phone-number interactions, contact-form submissions, and appointment-form submissions. This connects completed actions to the Google Ads campaign and supplies data that can be used to optimize for more conversions over time.

Q: How can local businesses control costs and avoid irrelevant Google Ads clicks?

Use a portfolio bid strategy with a maximum bid limit to control costs while new keywords have limited performance data. Prefer phrase-match keywords over broad-match keywords to improve relevance and reduce irrelevant clicks.

Summary & Key Takeaways

• The video offers a faster introduction to Google Ads for local businesses, covering strategies and campaign setup for a fictional HVAC company called Air Doctor Services.

• It highlights the importance of checking eligibility for Google Local Services ads, which can help generate more leads.

• The video also discusses the option of running search campaigns alongside Local Services ads to maximize reach and conversions.