Visions of the Gamepocalypse | Jesse Schell

TL;DR

Games and advertising are expanding into various aspects of life through the use of new technologies, sensors, and customization.

Transcript

I'm Alexander Rose I'm the director of the long now foundation as some of you know who come to these talks every month we do a little short film before each talk usually we call a long short this is a short term film that exemplifies long term thinking our long short this month is called pixel can we have it cute all right enjoy [Applause] good eve... Read More

Key Insights

• 👾 Gaming and advertising are becoming more integrated, with advertisements appearing within games and games being used as a platform for promoting products and brands.
• 👻 New sensors and technologies are allowing for the expansion of gaming into various aspects of life, making it more immersive and realistic.
• 💅 Beauty and customization are important trends in gaming and advertising, with people seeking visually appealing and personalized experiences.

Questions & Answers

Q: How are games and advertising merging?

Games and advertising are becoming more integrated, with advertisements appearing within games and games being used as a platform for promoting products and brands.

Q: How are new sensors and technologies impacting gaming?

New sensors and technologies, such as motion sensors and cameras, are allowing for more immersive and realistic gameplay experiences. They are also expanding gaming into various aspects of daily life, such as dental hygiene and food packaging.

Q: How are beauty and customization playing a role in the future of gaming and advertising?

People are seeking more visually appealing and personalized experiences in both gaming and advertising. This includes customized characters, personalized ads, and aesthetically pleasing designs in games and advertisements.

Q: How is facial tracking technology being used in gaming?

Facial tracking technology allows for more realistic avatars and personalized gameplay experiences. It can track facial expressions and map them onto virtual characters, creating a more immersive and personalized gaming experience.

Summary & Key Takeaways

• Gaming and advertising are merging, with games becoming more immersive and realistic, and advertisements becoming more integrated into gameplay.

• New sensors and technologies are allowing for the expansion of gaming into various aspects of life, such as toothbrushes, food packaging, and even dreams.

• Beauty and customization play a significant role in the future of gaming and advertising, with people seeking more visually appealing and personalized experiences.

• Facial tracking technology will allow for more realistic avatars and personalized gameplay experiences.