LinkedIn Ads Tutorial For Beginners 2017 - PPC Advertising

TL;DR

A comprehensive tutorial on LinkedIn paid advertising, covering different ad methods and tips for targeting the right audience.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today's lesson is going to be the ultimate LinkedIn advertising tutorial so we're gonna be going over LinkedIn paid advertising every different advertising method that you have on LinkedIn every type of ad you can create we're gonna go over today the only thing we're not going... Read More

Key Insights

• 😫 Setting up a LinkedIn business account is a prerequisite for advertising on LinkedIn.
• 🫠 Sponsored content, text ads, and sponsored in-mail ads are the three main ad types available on LinkedIn.
• 🎯 Targeting the right audience is crucial for successful LinkedIn ad campaigns, and member groups can be a valuable targeting tool.
• 👨‍🦱 Conversion tracking can be challenging when sending traffic to external platforms, but unique campaign URLs can help track performance in Google Analytics.
• 🫠 Creating multiple ad variations and continuously optimizing campaigns is recommended for better results.
• 🥺 LinkedIn lead gen forms are another ad option for collecting leads directly on LinkedIn.
• 🫠 The LinkedIn Audience Network and Audience Expansion features can help expand the reach of your ads.

Questions & Answers

Q: How do I set up a LinkedIn business account to start advertising on LinkedIn?

To advertise on LinkedIn, you need to set up a LinkedIn business account. This can be done by creating a business page or connecting your personal account to a company page. Once set up, you can access the ad manager platform.

Q: What types of ads can be created on LinkedIn?

There are three types of ads available on LinkedIn - sponsored content, text ads, and sponsored in-mail ads. Sponsored content appears in the LinkedIn feed and resembles regular posts. Text ads are displayed on the right-hand side of the screen. Sponsored in-mail ads allow you to send targeted messages to LinkedIn users.

Q: How do I target the right audience for my LinkedIn ad campaigns?

LinkedIn provides various targeting options, including location, language, job titles, company names, and member groups. Targeting based on member groups is effective in reaching people who have shown specific interests and preferences related to your product or service.

Q: How can I track the performance of my LinkedIn ad campaigns?

LinkedIn offers conversion tracking options, but if you are sending traffic to an external website or video platform like YouTube, it may be difficult to track conversions. In such cases, you can use the Google URL builder to create unique campaign URLs and track them in Google Analytics.

Summary & Key Takeaways

• The tutorial provides a step-by-step guide on setting up a LinkedIn business account and navigating the ad manager platform.

• It explains the different types of ads available on LinkedIn, including sponsored content, text ads, and sponsored in-mail ads.

• The tutorial emphasizes the importance of targeting the right audience and offers tips on selecting specific criteria and using LinkedIn groups to optimize ad campaigns.