How Do You Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads?

TL;DR

Install your Facebook pixel through a partner integration, then create custom conversions from tracked events or matching URLs for use in Facebook Ads campaigns. The walkthrough covers Shopify, WordPress, Wix, Squarespace, Google Tag Manager, pageviews, thank-you pages, and a $10 ticket-sale example. Read on for the exact setup steps and ways to confirm that the pixel is working.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to be going over the Facebook pixel and custom conversions on Facebook so basically how to add the Facebook pixel to your website and how to create custom conversions that you can optimize for in your campaigns so this is a really important part of Facebook Ads... Read More

Key Insights

• "the only event that I'm really tracking on Surfside PPC is pageviews" (1:15)
• "as long as yours is green over here then you know that it's actually on your website properly" (3:46)
• "you can have 100 custom conversions for your sent your each individual ad manager" (3:33)
• "if I know every ticket sale is worth $10 then the value is gonna be $10" (4:59)
• "it's a very simple process to create custom conversions and you can just use these different URLs here" (5:11)

Questions & Answers

Q: How do you install a Facebook pixel on your website?

In Facebook Business Manager, open the relevant ad account, use the top-corner menu to select All Tools, and go to Pixels. Add a new data source, choose Facebook pixel, name it, optionally enter the website URL, and create it. Then add it to the site through a partner integration.

Q: Which partner integrations can connect a Facebook pixel?

The transcript identifies Shopify, BigCommerce, WordPress, Wix, Squarespace, and Google Tag Manager as available options. It recommends using a partner integration after creating the Facebook pixel data source.

Q: What can the Facebook pixel track on a website?

The example pixel tracks pageviews, sending an event whenever someone visits a different page. Other events can be tracked according to the website's goals, and connected Shopify accounts can import actions such as Add to Cart, payment information, purchases, and online purchase value.

Q: How can you tell whether the Facebook pixel is installed properly?

Open the custom-conversion setup and look at the selected pixel. According to the walkthrough, a green indicator beside the pixel means it is properly installed on the website.

Q: How do you create a custom conversion using a URL?

Open Custom Conversions, select Create Custom Conversion, and use the relevant pixel. Choose All URL Traffic, set the rule to URL contains, and enter identifying text from the destination URL, such as "thank you." Then name the conversion and select an appropriate category.

Q: How many custom conversions can an ad manager have?

The walkthrough states that each individual ad manager can have 100 custom conversions. These can represent actions identified through website events or URL rules.

Q: How do you track ticket sales as a custom conversion?

Create a rule where the URL contains "ticket confirm," assuming buyers are redirected to a page containing that text. Name the conversion "tickets" or "ticket sales," select Purchase as the category, and create it.

Q: How do you assign a value to a custom conversion in Facebook Ads?

When creating the conversion, enter the value of each purchase. In the example, every ticket sale is worth $10, so the conversion value is set to $10. The resulting ticket-sales conversion can then be optimized for in campaigns.

Summary & Key Takeaways

• The Facebook pixel is essential for optimizing Facebook Ads campaigns and getting the most out of your advertising efforts.

• You can easily add the Facebook pixel to your website using partner integrations or manually through platforms like WordPress or Google Tag Manager.

• Custom conversions allow you to track specific events on your website and optimize your campaigns accordingly.