YouTube In-Feed Video Ads Tutorial 2023

TL;DR

YouTube in-feed video ads are popular ad formats that require users to click on the video thumbnail before watching it.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to be going over YouTube in feed video ads so this is one of the most popular video ad formats and one of the good things about this format is people actually have to click on your video thumbnail before they watch it so it's not going to be shown to people as they're wa... Read More

Key Insights

• 🫠 In-feed video ads require users to click on the video thumbnail before watching the ad.
• 👨‍🔬 They can be shown on the YouTube homepage, search results, and alongside related videos.
• 🎮 To create a campaign for in-feed video ads, select the product and brand consideration objective and choose the video campaign type.
• 🫠 Targeting options for in-feed video ads include demographics, custom audience segments, and in-market audiences.
• 😘 It is recommended to set a low bid initially and increase it as needed.
• 🫠 In-feed video ads can help reach a large number of people within the specified budget.
• 🫠 Custom audience segments and in-market audiences are effective targeting options for in-feed video ads.

Questions & Answers

Q: What are YouTube in-feed video ads?

YouTube in-feed video ads are a popular ad format that appears on the YouTube homepage, search results, and alongside related videos. Users need to click on the video thumbnail to watch the ad.

Q: Where can in-feed video ads be shown?

In-feed video ads can be shown on the YouTube homepage, search results, and alongside related videos.

Q: How can I create a campaign for in-feed video ads?

To create a campaign for in-feed video ads, select the product and brand consideration objective, choose the video campaign type, and select the influence consideration subtype. Set the campaign name, budget, bid strategy, and targeting options.

Q: What targeting options are available for in-feed video ads?

In-feed video ads can be targeted based on demographics, custom audience segments, and in-market audiences. You can also exclude certain content types and select related videos to increase engagement.

Summary & Key Takeaways

• YouTube in-feed video ads can be shown on the YouTube homepage, search results, and alongside related videos.

• To create a campaign for in-feed video ads, select the product and brand consideration objective and choose the video campaign type.

• Targeting options for in-feed video ads include demographics, custom audience segments, and in-market audiences.