What Are the Best SEO Techniques to Improve Google Rankings?

TL;DR

To improve your Google rankings, start by identifying relevant keywords using Google Ads' keyword planner and create content around those keywords. Continuously edit and optimize your existing content to keep it fresh and relevant, and utilize Google Search Console to find new content ideas and improve your current pages. These strategies can significantly increase your search engine traffic over time.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today we're going over three SEO techniques you can use in 2018 and 2019 to help increase your Google rankings help increase your Bing ranking so the exact techniques that I use for my own businesses today the example I'm going to use is for farmhouse kohls.com so what I want ... Read More

Key Insights

• 👨‍💼 Utilize Google Ads' keyword planner to find relevant keywords for your business.
• 😒 Create new content based on keyword ideas and use templates to structure your blog posts effectively.
• ❓ Continuously update and optimize your existing content to improve rankings.
• 👶 Leverage Google Search Console to identify pages that can be improved and find new content ideas.

Questions & Answers

Q: How can I find new keyword ideas for my website?

You can use Google Ads' keyword planner to discover relevant keywords and expand on current ones using factors like relevance and monthly search volume.

Q: What are some templates I can use to create blog posts?

HubSpot provides free blog post templates that cover different types of posts, such as how-to posts, list-based posts, curated collection posts, SlideShare presentation posts, and news jacking posts.

Q: How can I improve my existing blog posts?

You can edit and optimize your content by adding more information, images, and products related to the topic. Updating the date of the post can also indicate to search engines that the content is fresh and relevant.

Q: How can Google Search Console help with content improvement?

Google Search Console allows you to identify pages that are already ranking well and can be further improved. It also provides insights into search queries that are driving traffic to your website, giving you ideas for new content.

Summary & Key Takeaways

• Technique 1: Find relevant keywords using Google Ads' keyword planner and create new content around those keywords.

• Technique 2: Continuously edit and optimize your existing content to improve your rankings. Use WordPress to make updates and increase word count.

• Technique 3: Utilize Google Search Console to improve existing pages and find new content ideas based on search queries.