Google Ads Conversion Tracking 2023 - Use the Google Tag to Track Click & Page Load Conversions

TL;DR

Learn how to track specific button clicks and thank you pages as conversions in your Google Ads account without using Google Analytics or Tag Manager.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to be showing you how to set up Google ads conversion tracking and we're not going to be using Google analytics 4 and we're not going to be using Google tag manager so I'm just going to be using the Google ads tag and what I'm going to show you today is how to track when... Read More

Key Insights

• 😫 The tutorial focuses on setting up Google Ads conversion tracking without the need for Google Analytics 4 or Tag Manager.
• 🔀 It provides guidance on tracking button clicks and conversions from thank you pages on a website using WordPress plugins.
• 🔀 Different conversion actions can be set up for tracking individual button clicks.
• 📟 Page load conversions, such as form submissions on a thank you page, can also be tracked without the use of a thank you page.
• 👨‍💻 The tutorial emphasizes the importance of proper installation and troubleshooting of conversion tracking code.
• 👨‍💼 Tracking conversions in Google Ads can help optimize campaigns and drive more revenue for businesses.
• ❓ Using Google Analytics 4 and Tag Manager is recommended as a more comprehensive and simplified approach to conversion tracking.

Questions & Answers

Q: What is the main focus of the video tutorial?

The tutorial focuses on setting up Google Ads conversion tracking without using Google Analytics or Tag Manager, particularly for tracking button clicks and thank you pages.

Q: What type of websites is the tutorial specifically geared towards?

The tutorial is aimed at WordPress websites and recommends using WordPress plugins for tracking conversions.

Q: Can you track multiple button clicks as separate conversions?

Yes, the tutorial explains how to set up individual conversion events for different button clicks, such as tracking each button click on a website separately.

Q: Is it necessary to have a thank you page for tracking conversions?

No, it is not necessary to have a thank you page. The tutorial demonstrates how to track form submissions and redirects without relying on a thank you page.

Q: Is it recommended to use Google Analytics 4 and Tag Manager instead of the method shown in the tutorial?

The tutorial states that using Google Analytics 4 and Tag Manager is the recommended method for setting up conversion tracking. However, there are valid reasons for using the Google Ads tag directly, especially for advertisers who prefer not to rely on additional platforms.

Summary & Key Takeaways

• The video tutorial shows how to set up Google Ads conversion tracking without relying on Google Analytics or Tag Manager.

• It demonstrates how to track button clicks on a website and how to track conversions when a button redirects to a thank you page.

• The tutorial is specifically geared towards WordPress websites and recommends using certain WordPress plugins for tracking conversions.