Media and Social Engagement – What’s Coming Next - Josh Elman

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June 3, 2018
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Startup Grind
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Media and Social Engagement – What’s Coming Next - Josh Elman

TL;DR

The next wave of media and social engagement centers on daily, mobile-first entertainment experiences as people’s time and attention shift to mobile platforms. Josh Elman points to Mammoth Media apps such as Yarn and Wishbone, while Science explains how it builds companies by concentrating expertise, supporting rapid learning, and applying accumulated growth knowledge across sectors from digital commerce to crypto. Read on for the specific company-building principles behind this outlook.

Transcript

Thanks Thanks well that was an incredibly rousing introduction thank you so much look it's great to be here in in its startup grind it's been one of my favorite events to kind of get to be at you know over the years you know and I'm thrilled to have Mike here too you know it's funny is you know as he introduced me kind of having worked at a couple ... Read More

Key Insights

  • 💩 Science's vision is to bring experts and entrepreneurs together to build hit companies in various sectors.
  • 🤩 Rapid learning is a key success factor for entrepreneurs, allowing them to stay ahead in rapidly evolving markets.
  • 🥺 The focus on growth and operational excellence has led to the success of companies like Dollar Shave Club.
  • 😷 Blockchain technology offers opportunities for data security and personal control in areas like credit scoring and medical records.
  • 👾 Short-term opportunities in service providers and token trading exist in the crypto space.
  • 📈 Evolution of social engagement and media trends like AR poses challenges and opportunities for entrepreneurs.
  • 🏛️ Understanding consumer behavior and leveraging growth tactics are essential for building successful ventures.

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Questions & Answers

Q: What is coming next for media and social engagement according to Josh Elman?

Elman says the next wave includes mobile entertainment built around daily micro-entertainment experiences. He argues that this direction reflects how people’s time and attention have moved to mobile platforms.

Q: What is Science’s approach to building successful companies?

Science begins with a thesis about a sector, staffs heavily around it, and brings in experts. Entrepreneurs then join that environment and use the team’s accumulated knowledge to build their companies.

Q: Which sectors has Science focused on?

Science first explored digital commerce and digital brand building in a journey lasting about two years. It then moved into marketplaces, followed by mobile and crypto.

Q: Why does Science consider rapid learning important for entrepreneurs?

Science views rapid learning as a major success factor because entrepreneurs often enter emerging sectors without extensive prior expertise. Learning faster and accumulating more knowledge can help them navigate areas where few established experts exist.

Q: How does Science transfer its knowledge to entrepreneurs?

The team gathers information from people it can access through its industry experience and builds teams around that knowledge. It then pairs the accumulated expertise with passionate entrepreneurs and their businesses.

Q: Which successful companies emerged from Science?

The discussion identifies Dollar Shave Club and DogVacay as major successes associated with Science. It also notes that DogVacay was sold to Rover.

Q: What is Mammoth Media, and which apps does it operate?

Mammoth Media is described as a mobile entertainment company that spun out of Science. Its apps include Yarn and Wishbone, which are intended to deliver daily micro-entertainment experiences on phones.

Q: What services does Science provide to help companies grow?

Science supports companies in operations, financing, business development, and creative development, while placing especially heavy emphasis on growth. Its team accumulates stories and tactics about how companies gained early customers, then shares that practical knowledge with entrepreneurs who may not otherwise have access to it.

Summary & Key Takeaways

  • Science, a company focusing on building hit companies, started with a vision to bring experts together to work with entrepreneurs in various sectors like digital commerce, marketplaces, mobile, and currently, crypto.

  • Rapid learning is emphasized as a key success factor for entrepreneurs, where building teams around accumulated knowledge helps in launching successful ventures.

  • Science's focus on growth, operations, and financing, especially in the area of growth tactics and strategies, has led to success stories like Dollar Shave Club and Dogvacay.


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