YouTube Video Remarketing Tutorial - How to Build YouTube Remarketing Lists and Create Campaigns

TL;DR

Learn how to use Google AdWords to create remarketing campaigns on YouTube by linking your YouTube channel to your AdWords account and creating custom audiences based on video views.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today we're gonna be going over YouTube video remarketing I'm specifically remarketing to people who have viewed your videos before and remarketing to them with another video so with google adwords you're able to actually link your YouTube account because Google obviously owns... Read More

Key Insights

• 😒 Linking your YouTube channel to your Google AdWords account allows you to access and use data for remarketing purposes.
• 🎮 Custom audiences can be created based on different criteria, such as video views, subscribers, and specific video interactions.
• 🏛️ Remarketing campaigns on YouTube can be effective for driving conversions, reaching a targeted audience, and building brand awareness.
• 🍻 The process of linking accounts and creating remarketing audiences may be subject to changes as YouTube continues to update its platform.
• 🎮 Targeting specific videos or popular videos for remarketing campaigns can be a strategic approach to reaching highly engaged viewers.
• 😫 Setting specific goals and utilizing tools like target CPA can help optimize your remarketing campaigns for desired outcomes.
• 🫠 Consideration should be given to content exclusions and targeting options to ensure your ads appear in appropriate contexts.

Questions & Answers

Q: How do I link my YouTube channel to my Google AdWords account?

To link your accounts, go to Google Ads, click on Tools, and then Linked Accounts. Under "YouTube", click on "Add channel" and follow the prompts to connect your accounts. If the process changes, refer to Google's updated instructions on how to link accounts.

Q: What are some options for creating custom audiences for remarketing on YouTube?

You can create audiences based on YouTube users, all video viewers, subscribers, and specific video views. These options allow you to target different segments of your audience based on their interactions with your videos.

Q: How can remarketing on YouTube be used to drive conversions or achieve specific goals?

By creating targeted video campaigns, you can encourage viewers to take specific actions such as asking questions, subscribing to your email list, or purchasing your products or services. You can also create campaigns to build brand awareness and reach a wider audience.

Q: Are there any limitations or exclusions when creating remarketing campaigns on YouTube?

You have the option to exclude certain types of content, such as sexually suggestive or explicit content. Additionally, you can exclude specific types or labels of content if it doesn't align with your brand or campaign objectives.

Summary & Key Takeaways

• Link your YouTube channel to your Google AdWords account to connect and utilize data.

• Create custom remarketing audiences based on video views, subscribers, or other criteria.

• Use the custom audiences to create targeted campaigns on YouTube to reach engaged viewers.