How to Use Microsoft Keyword Planner for Effective SEO

TL;DR

To use Microsoft Keyword Planner effectively, create a Microsoft advertising account and enter keywords or landing pages to generate suggestions. Adjust targeting options, such as location and negative keywords, to refine your keyword list. Analyze search volume trends and forecast potential campaign performance based on estimated CPC bids and daily budgets for optimal SEO results.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm gonna be going over the Microsoft advertising Keyword planner so it's gonna be my Microsoft keyword planner tutorial how you can find keywords and how much search volume they have in Bing in Yahoo some of their search partners in AOL so it's pretty much Microsoft adv... Read More

Key Insights

• 👨‍🔬 Microsoft's Keyword Planner is a useful tool for finding keywords and search volume for Bing, Yahoo, and their search partners.
• 👤 Users can enter landing pages, product categories, and keywords to generate keyword suggestions.
• 📌 Location targeting, negative keywords, and keyword filters can be used to refine the results.
• 👻 The tool allows users to analyze search volume trends for keywords and adjust their campaigns accordingly.
• ⚾ The estimated weekly performance and cost can be forecasted based on max CPC bids and daily budgets.
• 🪜 Broad match modifier keywords can be added to enhance keyword targeting.
• 👥 Users can save keyword lists, create new campaigns, and add ad groups directly from the Keyword Planner.

Questions & Answers

Q: How does Microsoft's Keyword Planner compare to Google's Keyword Planner?

Microsoft's Keyword Planner is similar to Google's tool, with a familiar interface and similar functionalities. It allows users to find keywords and search volume for Bing, Yahoo, and their search partners.

Q: How can I use negative keywords in the Keyword Planner?

In the Keyword Planner, you can enter negative keywords to exclude certain terms from your keyword suggestions. This helps refine the results and exclude keywords that are not relevant to your business.

Q: Can I filter keywords based on average monthly searches or suggested bid?

Yes, you can set filters to show keywords with a minimum average monthly search volume or suggested bid. This allows you to focus on keywords that meet your specific criteria.

Q: How can I analyze search volume trends for specific keywords?

In the Keyword Planner, you can click on a keyword's search volume graph to see how it has trended over a specific time period. This helps you understand seasonal trends and optimize your campaigns accordingly.

Summary & Key Takeaways

• The video provides a step-by-step guide on how to use Microsoft Advertising's Keyword Planner to find keywords and search volume for Bing, Yahoo, and their search partners.

• It explains how to enter landing pages, product categories, and keywords to generate keyword suggestions.

• It also covers options like location targeting, negative keywords, keyword filters, and analyzing search volume trends.