Breaking Through Blocks in Innovation at SG Europe with Lars Silberbauer & Reggie Bradford

TL;DR

Learn how startups and big corporations like Lego and Oracle collaborate to drive innovation in the changing business landscape.

Transcript

so with no further ado let us go to stage two last silver bower senior global director of social media and video at Lego cooperation and Reggie Bradford the senior vice president of startup ecosystem and accelerator in overkill both the founders in heart but today working a big corporates and they're gonna speak about breaking through blocks in inn... Read More

Key Insights

• 👨‍💼 Startups and corporates need each other for innovation and survival in a rapidly changing business landscape.
• ❓ Leveraging personal connections, understanding corporate structures, and showcasing value are integral to successful collaborations.
• 🔉 Corporations like Lego are transforming into media companies and focusing on digital innovation to stay relevant.

Questions & Answers

Q: How did Reggie and Lars first connect, and what was the significance of their collaboration?

Reggie and Lars connected when Lego approached Reggie's startup, establishing a partnership that showcased the potential for innovation through collaboration.

Q: What challenges do big corporations like Lego face when innovating with startups, and how do they address them?

Big corporations often struggle with corporate bureaucracy and resistance to change, but forming alliances with startups and leveraging resources can help overcome these challenges.

Q: How should startups approach big corporations like Lego for potential partnerships?

Startups should do their homework, understand the corporate context, and focus on building relationships based on adding value to the corporation's goals and needs.

Q: What key advice is given for startups looking to collaborate with big corporations?

Networking, establishing credibility, and focusing on solving big disruptive problems are essential for startups to position themselves successfully for collaborations with big corporations.

Summary & Key Takeaways

• Reggie from Oracle and Lars from Lego discuss the importance of startups and corporates collaborating for innovation.

• Lars highlights how Lego transformed into a media company while focusing on digital innovation and expanding into China.

• Advice is shared on networking, building relationships, and understanding corporate contexts for successful collaborations.