How to Build a Client Website with Gemini 3 AI

TL;DR

Building a converting website with Gemini 3 follows a four-step SITE framework: Strategy, Interface, Text, and Engine. Strategy comes first because the website has to solve a business problem, not just look good, so define whether traffic is cold, warm, or outbound and identify the viewer's three biggest problems before designing anything.

Transcript

Gemini 3.0 has changed everything about how websites are being built. And if you use it correctly, you can turn viewers into buyers better than anybody else. I've sold websites and systems for thousands of dollars to clients. And while most AI website tutorials just show you a pretty front end, I'm going to show you my exact system for building and... Read More

Key Insights

• The SITE framework breaks website building into four sequential steps: strategy, interface, text, and engine. It is designed to take a raw idea through to a deployed website that converts viewers into buyers, rather than stopping at a front end that only looks attractive.
• Skipping strategy creates a false economy. What boat you are rowing in matters more than how hard you row, and when websites have sold to businesses for thousands of dollars, the deciding factor was that the site solved the business problem, not that the design was attractive.
• Traffic temperature determines site positioning. Cold traffic gets heavy value plus a diagnostic to warm it up, warm traffic gets value plus progression toward an on-page commitment, and outbound traffic, where you contact businesses directly, needs trust built first.
• Treating warm traffic like cold traffic still converts better anyway, a point raised in a conversation with Alex Moses. The safe default when unsure about traffic temperature is to position the site as though every visitor arrived cold and unconvinced.
• Defining the viewer's state requires answering four questions: what are their three biggest problems, what do they already believe before clicking, what are they unsure about, and what made them click. The answers feed directly into both the design and the copy.
• Mood boarding is the first action in the interface step. Dribbble covers keyword-searchable website designs, CodePen covers design from a code perspective with one-click copy, and Mobbin covers dashboards and AI assistant interfaces with a toggle between iOS and web views.
• The Canva whiteboard hack pairs visual references with written instructions. Each screenshot is pasted onto a whiteboard with bold text underneath naming the section, such as hero section or testimonials, so Gemini receives both the image and a specific note about what to take from it.
• Design quality changes how a business is perceived. After the first tech business launched, feedback included one person assuming the company had raised millions in funding purely from how crisp the website was, when the company had actually bootstrapped.

Questions & Answers

Q: What is the SITE framework for building websites?

SITE is a four-step framework for taking an idea to a finished, converting website. S stands for strategy, I stands for interface, T stands for text, and E stands for engine. The purpose is to produce a beautiful website that converts viewers into buyers, accelerates your business, and can even be sold to clients, rather than just a pretty front end. The video timestamps place strategy at 01:14, interface at 02:56, text at 15:19, and engine at 16:51.

Q: Why should you not skip the strategy step when building a website?

Skipping straight to creating sets up a false economy. When websites have been sold to businesses, the thing that really crushed it was not the design, even though design is now amazing and makes a huge difference, but the fact that the website solved the business problem. The guiding idea is that what boat you are rowing in is more important than how hard you row, so the strategic choice about purpose has to come before any building work in Gemini.

Q: How does traffic type change how you position a website?

Three traffic types call for three different approaches. For cold traffic, give a lot of value and run some kind of diagnostic to warm visitors up before asking for anything. For warm traffic, still add value but progress more towards getting some kind of commitment on the page. For outbound traffic, meaning you reach out to businesses saying you want to work with them, building trust matters most. This choice changes how the entire website is positioned.

Q: What questions should you ask about a website visitor before designing?

The core question is what is the viewer's state, which breaks into four sub-questions. What are their three biggest problems, since those get addressed in the design and copy. What do they already believe before clicking on the website. What are they unsure about. And what made them click in the first place. Answering these before designing lets the design and the content blend together to achieve the goal you want from the page.

Q: What sites are best for building a website mood board?

Three sources are recommended in the interface step. Dribbble lets you type in pretty much any keyword and find gorgeous websites, making it the best general option. CodePen covers design from more of a code perspective and includes one-click copy for elements. Mobbin provides designs, graphics, dashboards, and AI assistant interfaces, with a toggle to switch between iOS and web views and category-based browsing. Screenshots from these then go into Google AI Studio.

Q: How do you tell Gemini which parts of a reference design to copy?

Use a Canva whiteboard as an intermediate step. Open a whiteboard, paste in the reference screenshot, then add bold, larger text underneath naming the section, such as hero section or testimonials. This gives Gemini both the actual visual information and a written note about what you like and where you want it applied. Specific feedback can be attached to each image, for example noting a preference for dotted lines and a monochromatic style, which helps you one-shot the build.

Q: How should you structure the prompt you give Gemini for a website?

Use an easy three-part structure. Start with the request itself, for example asking Gemini to design a website for an agency that helps dentists scale their business using proven AI systems. Then give information about the stylistic guidelines with reference to the mood board images you pasted in. Then add more specifics at the bottom. Pairing written feedback to each mood board image before prompting is what makes this work in as few attempts as possible.

Q: Why does website design quality matter for a business?

Design quality changes what people assume about your company. One of the biggest pieces of feedback received after launching a first tech business was that the website was so good and crisp that people made assumptions about the company's backing, including one person who said the company must have had millions in funding when it had actually been bootstrapped from the start. Design is also what makes a site sellable to clients alongside solving their business problem.

Summary & Key Takeaways

• The SITE framework organizes website creation into four steps: S for strategy, I for interface, T for text, and E for engine. Strategy is the step most people skip, but it sets a false economy, because what makes a website sell to a business client is that it solves the business problem, not just the design.

• Strategy begins by choosing the website's purpose against the traffic type. Cold traffic needs heavy value plus a diagnostic to warm the visitor up; warm traffic needs value plus progression toward a commitment on the page; outbound traffic, where you reach out to businesses directly, needs trust-building above all else.

• The interface step starts with a mood board pulled from Dribbble, CodePen, and Mobbin, then those references are pasted into Google AI Studio. A Canva whiteboard hack pairs each screenshot with a bold text label such as 'hero section' or 'testimonials' so Gemini knows exactly which part of each reference to replicate.