MY Google Ads Bidding Strategy for New Campaigns

TL;DR

Learn how to set up bidding strategies for new search campaigns based on your conversion value or goals.

Transcript

today I'm going to be going over one of the questions that I get a lot and it's what bidding strategy do you use for new campaigns and this is going to be more geared towards search campaigns so we're launching a brand new search campaign how do we set up our bidding strategy so first things first when you set up your conversion tracking you're eit... Read More

Key Insights

• 👶 Conversion value determines the bidding strategy for new search campaigns.
• 🥺 Maximize conversion value is ideal for campaigns with a conversion value, while maximize conversions is suitable for driving leads.
• 😫 Control costs and testing by setting maximum bid limits and gradually adjusting them based on performance.
• 🎯 Use target CPA or target return on ad spend bidding strategies to optimize for specific goals and objectives.
• 😫 Keyword research and competition level should also be considered when setting bidding strategies.
• ❓ Regular monitoring and adjustment of bidding strategies are crucial for campaign success.
• 💡 Educate clients on the importance of testing and adjusting bids for optimal results.

Questions & Answers

Q: How do I set up bidding strategies for new search campaigns?

To set up bidding strategies, go to tools, budgets and bidding, and create a bid strategy based on your goals and constraints. Choose between maximize conversion value or maximize conversions, depending on your conversion value or lead goals.

Q: What should I consider when selecting a bidding strategy?

Consider whether you have a conversion value attached to your conversions or if you're driving leads. If you have a conversion value, use the maximize conversion value bidding strategy. If you're driving leads, use the maximize conversions bidding strategy.

Q: How can I control costs and testing for a new campaign?

Use maximum bid limits to control costs and ensure bids stay within a specific range. Start with a lower maximum bid limit and gradually increase it based on campaign performance. This allows for testing and cost control.

Q: How can I optimize bidding for specific goals or return on ad spend?

Use target CPA bidding strategy for driving leads and target return on ad spend for driving sales. Set a target CPA or return on ad spend and use maximum bid limits to control costs and optimize performance.

Summary & Key Takeaways

• When setting up a new search campaign, determine if you have a conversion value attached to your conversions or if every conversion counts as one for your business.

• For campaigns with a conversion value, use the maximize conversion value bidding strategy. For campaigns driving leads, use the maximize conversions bidding strategy.

• To set up bidding strategies, go to tools, budgets and bidding, and create a bid strategy based on your goals and constraints.