Launching and marketing your project | Amanda Cassatt

TL;DR

Web 3 marketing involves building genuine ownership and trust among users and utilizing owned and earned channels, along with innovative tactics such as instant incumbency and endogenous influencer marketing.

Transcript

thank you well I'm going to talk about marketing web 3. you got to do it otherwise no one's going to find out about what you're building I'm going to start with a some tweets from 2021 from our very own Chris Dixon web 2 is built on Advertising big companies like Facebook and Google make most of their money on Advertising it's funny for Facebook it... Read More

Key Insights

• 🤳 Web 3 marketing leverages genuine ownership and self-marketing through tokens, creating an incentive-aligned community.
• 🙃 Effective marketing in web 3 involves understanding the target audience, utilizing owned and earned channels, and measuring performance at each stage of the marketing funnel.
• 🖐️ Authenticity, trust, and engagement play crucial roles in web 3 marketing, and solutions tailored to specific niche audiences can be highly effective.
• 😵 Collaborative marketing efforts, such as cross-promotion and partnerships, can amplify reach and help create momentum.

Questions & Answers

Q: How does web 2 marketing differ from web 3 marketing?

Web 2 marketing relies heavily on advertising, while web 3 marketing emphasizes genuine ownership, community-building, and self-marketing through incentives and trust.

Q: What are some effective strategies for B2B marketing in web 3?

In B2B marketing, identify the decision-makers and influencers within the target companies and tailor your messaging to their needs and interests. Virtual events, local meetups, and local ambassadors can be cost-effective ways to engage with potential customers.

Q: How can web 3 startups incentivize early adopters and community members?

Retroactive distribution of tokens based on past interactions, organizing local events, providing incentives for referrals, and fostering engagement through content creation can all incentivize early adopters and community members.

Q: How can web 3 startups establish trust and credibility with their audience?

Building a strong brand, showcasing partnerships and testimonials, focusing on transparency and user-centric design, and emphasizing the experience and expertise of the team can help establish trust and credibility.

Summary & Key Takeaways

• Web 3 takes a different approach to marketing by focusing on genuine ownership and trust, utilizing tokens as self-marketing tools.

• The marketing funnel in Web 3 includes stages such as discovery, engagement, conversion, and retention.

• Community, incentive design, and trust are crucial elements in Web 3 marketing.