Drive YouTube Subscribers with Google Ads Campaigns - Promote YouTube Videos With Ads - Part 2

TL;DR

Learn how to create a video campaign using YouTube ads to increase engagement, views, and subscribers on your YouTube channel.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today is going to be part two of one of the previous videos I created where I went over how to promote your YouTube videos with YouTube ads so in this one I'm going to show you how I was able to drive subscribers playlist editions additional views so basically more engagement and views ... Read More

Key Insights

• 📼 Setting up a video campaign with YouTube ads allows creators to target specific audiences based on search behavior.
• 🫠 Customizing audience segments helps ensure that ads reach people with a genuine interest in the content.
• ❓ Earned actions, such as likes, playlist editions, and subscribers, are valuable indicators of audience engagement.
• 🫠 While running ads, it's important to monitor key metrics like cost per view and average CPM to gauge campaign performance and make adjustments if necessary.
• 😥 Infeed video app ads on mobile devices offer prime placement opportunities to attract potential viewers and subscribers.
• ⏳ Long videos may have lower average watch times, but earning playlist editions can lead to prolonged engagement and viewer interaction.
• 🥳 Allocating a small budget, like $5 per day, can help grow a YouTube channel's subscriber base over time.

Questions & Answers

Q: What is the recommended campaign objective for promoting YouTube videos using YouTube ads?

The recommended campaign objective is "product and brand consideration" under the video campaign type and influence consideration subtype.

Q: How can I target specific audiences with my YouTube ads?

You can create a custom audience segment based on your audience's search behavior, such as targeting people searching for keywords related to your content or topic.

Q: What type of ad should I choose to promote my YouTube videos on mobile devices?

Choose the "infeed video app" ad type, which will display your video as part of the YouTube home, watch next, or search results feed on mobile devices.

Q: How can I measure the success of my YouTube ads campaign?

Key metrics to track include cost per view, average CPM, earned views, likes, playlist editions, shares, and new subscribers to gauge the campaign's impact on engagement and channel growth.

Summary & Key Takeaways

• This video tutorial explains how to set up a video campaign using YouTube ads to drive more views, engagement, and subscribers.

• The presenter demonstrates how to choose the campaign objective, set targeting locations, and select a custom audience segment.

• Key metrics such as cost per view, average CPM, earned views, likes, and subscribers are analyzed to assess the campaign's performance.