Google Ads Remarketing Tutorial with Google Analytics 4 & Google Tag Manager

TL;DR

Learn how to create and target Google Ads remarketing audiences using Google Analytics, Google Tag Manager, and YouTube.

Transcript

what's up everyone welcome to the surfside ppc youtube channel today i'm going to be going over google ads remarketing and i'm going to show you exactly how to create google ads remarketing audiences which are also referred to as data segments and how to target them in your campaigns so to get started our goal in this video is when you go to your t... Read More

Key Insights

• 🪡 Google Signals in Google Analytics needs to be enabled to create remarketing audiences.
• 👻 Linking Google Analytics and Google Ads accounts allows for seamless data sharing.
• ⚾ Google Analytics and Google Tag Manager can be used to create audience segments based on various events and behaviors.
• ❓ It is important to have a sufficient audience size for effective targeting in campaigns.
• 👨‍🔬 Remarketing audiences can be targeted in search, display, and video campaigns.
• ⚡ Google Tag Manager can simplify the process of adding Google Ads tags to websites.
• ℹ️ Conversion linker enables accurate tracking of conversions from multiple sources.

Questions & Answers

Q: What is the first step to enable Google Signals in Google Analytics?

The first step is to ensure proper installation of Google Analytics on your website, and then navigate to the Admin section, click on Data Settings, and enable Google Signals data collection.

Q: Can you link both Google Analytics and Google Ads accounts to your Google Ads account?

Yes, you can link both accounts by going to the Admin section in Google Analytics and clicking on Google Ads Links. You can also link your Universal Analytics account by going to Tracking Info and Data Collection under the Admin section.

Q: How can you create audiences in Google Analytics?

After enabling Google Signals, go to the Audience section in Google Analytics, click on Configure, and then click on Audiences. From there, you can create different custom audiences based on events, conversions, or page visits.

Q: What is the recommended audience size for effective targeting?

It is recommended to have audiences with at least 1,000 people for effective targeting. The larger the audience, the better chances of reaching a significant number of people with your ads.

Q: How can you target remarketing audiences in Google Ads campaigns?

In Google Ads, go to the Audience Manager in the shared library. Add the desired data segments created in Google Analytics or Google Tag Manager. Then, in your campaigns, go to the Audiences section and choose the relevant segments to target.

Summary & Key Takeaways

• The video explains how to create and manage remarketing audiences in Google Ads through the Audience Manager in the shared library.

• It covers enabling Google Signals in Google Analytics and linking Google Analytics and Google Ads accounts.

• It guides the viewer through creating audiences in Google Analytics and targeting them in Google Ads campaigns.