Google Ads Phone Call Conversion Tracking 2023 - Track Phone Calls From Your Website

TL;DR

Learn how to set up phone call conversions in Google Ads using call extensions and Google Tag Manager.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to be going over phone call conversions in Google ads and how you can set them up in your Google ads account so if you go to your Google ads account and you go to tools and settings and under measurement you go to conversions you're going to come to this screen right her... Read More

Key Insights

• 📲 There are three options for setting up phone call conversions in Google Ads: calls from ads using call extensions, calls to a phone number on a website, and clicks on a number on a mobile website.
• 🫠 Using call extensions in Google Ads allows users to easily call your business directly from the ad.
• 👣 Google Tag Manager is a useful tool for implementing and tracking phone call conversions on your website.
• 🎧 Call forwarding numbers are used by Google Ads to track phone call conversions and attribute them to specific ads.
• 😫 Setting up on-click events on phone numbers on your website helps track when users click to call and attribute those conversions to Google Ads.

Questions & Answers

Q: How do you set up phone call conversions in Google Ads?

To set up phone call conversions in Google Ads, go to the conversions section under tools and settings, click on new conversion action, select phone calls, and choose one of the three options: calls from ads using call extensions, calls to a phone number on a website, or clicks on a number on a mobile website. Follow the prompts to name the conversion, set a value, choose attribution models, and implement the conversion tracking code.

Q: What is the purpose of call extensions in Google Ads?

Call extensions in Google Ads allow you to add your phone number to your ad, making it easy for users to call your business directly from the ad. By using call extensions, you can track the number of calls generated by your ads and attribute them to conversions.

Q: How can you track phone call conversions on your website?

To track phone call conversions on your website, you can use Google Tag Manager. Install Google Tag Manager on your website and set up a Google Ads conversion tag. You will also need to add an on-click event to the phone number on your website to track when users click to call.

Q: What is a call forwarding number?

A call forwarding number is a unique phone number used for tracking purposes. When someone calls this number after clicking on your ad, the call is forwarded to your actual business phone number. This allows Google Ads to track the call as a conversion.

Summary & Key Takeaways

• The video tutorial guides users on how to set up phone call conversions in Google Ads.

• The tutorial covers three different options for phone call conversions: calls from ads using call extensions, calls to a phone number on a website, and clicks on a number on a mobile website.

• The tutorial provides step-by-step instructions on how to set up each option, including naming the conversion, setting a value, choosing attribution models, and implementing the conversion tracking code.