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Grit & Growth | The Moment Chooses You: The Strategic Acquisition Journey

August 24, 2021
by
Stanford Graduate School of Business
YouTube video player
Grit & Growth | The Moment Chooses You: The Strategic Acquisition Journey

TL;DR

Kenyan social enterprise, Daproim, grows from humble beginnings, navigates unique challenges, and eventually gets acquired by Stepwise, leading to new opportunities and growth.

Transcript

[MUSIC] When we bumped into Rockefeller Foundation and explained our business model, they were quick to tell us that what we were doing is actually called social impact. We didn't have a word for it until then

From bootstrap beginnings to a thriving social enterprise Kenyan CEO Carolyn Wanjiku had grown her business through a series of valuable ... Read More

Key Insights

  • 💪 Building a business from scratch often requires leveraging valuable relationships, bootstrapping, and having a strong belief in the potential of your idea.
  • 🏛️ Social enterprises can access grant funding and build sustainable models by combining profit-driven strategies with a focus on social impact.
  • 🈺 Selling a business involves careful consideration of the acquirer's vision, alignment with your goals, and open communication to avoid misunderstandings.
  • 👨‍💼 Emotional attachment to a business can impact decision-making, and entrepreneurs should expect unexpected challenges and prepare for a potential misalignment during the acquisition process.
  • 🖐️ Mentorship plays a crucial role in providing guidance, perspectives, and support throughout the journey of building and selling a business.
  • 👨‍💼 Clear communication, transparency, and addressing concerns are essential when managing a transition after an acquisition to ensure the well-being of both the business and its employees.

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Questions & Answers

Q: How did Daproim find its first customers?

Daproim's first customer came through a chance encounter with someone who was looking for a tour guide in Kenya. This person ended up offering them work and providing a grant to support their business.

Q: What motivated Carolyn Wanjiku and Steven Muti to start a social enterprise?

Carolyn's experience of financial instability after her father's job loss and Steven's observation of talented individuals lacking career support drove them to create opportunities for underprivileged individuals through their business.

Q: How did the acquisition by Stepwise affect Daproim's employees?

The acquisition brought a mix of excitement and concerns among employees. Some worried about job security, while others saw potential for growth and career opportunities. It was essential for the new CEO, Chris, to address these concerns and communicate the vision for the future.

Q: Why did Carolyn Wanjiku decide to leave Stepwise?

While the acquisition brought growth and new opportunities, Carolyn didn't feel fulfilled in her role as COO at Stepwise. Miscommunication and differences in management style led her to make the difficult decision to leave for her own well-being and mental health.

Summary & Key Takeaways

  • Daproim, an IT outsourcing company in Kenya, was founded in 2006 by Carolyn Wanjiku and Steven Muti with a vision to make Kenya a destination for IT outsourcing.

  • The company started with limited resources, relying on friends and family for support, and found its first customer through luck and coincidence.

  • Daproim's social impact model caught the attention of the Rockefeller Foundation, leading to grant funding and the expansion of its social enterprise mission.


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