How to get on the local news - 3 tips for business owners

TL;DR

Learn how to use national news events to gain attention from local news outlets and get featured on the news.

Transcript

that photo was not an accurate photo of what's going on it wasn't a fact it was a feeling that this photo gives us and social media is trying to give us a feeling not always the facts oh that's right my channel was featured on the news twice in the last two weeks which not only exposed my channel and my brand to millions of new people but being fea... Read More

Key Insights

• 🌍 Local news outlets seek relevancy to both local events and major national events.
• 🙈 Being seen as an expert in your field can help you get featured on the news.
• 💆 Creating an expert page on your website and covering news-related topics on your channel can increase your chances of getting featured.
• 🏛️ Building relationships with local news outlets and sharing your content with them can enhance the likelihood of being featured.
• 🫵 Leveraging trending topics and news events can give your channel a boost in views and exposure.
• 👨‍🔬 Researching and preparing for interviews can help you confidently communicate your expertise on different subjects.
• 🥺 Spoon-feeding a relevant story to journalists can increase their interest and potentially lead to future collaborations.

Questions & Answers

Q: How can I get featured on the news?

To get featured on the news, create an expert page on your website focusing on your area of expertise and reach out to local news outlets with relevant news stories or topics.

Q: What type of events do local news outlets cover?

Local news outlets cover news events happening in your area and also look for local relevancy to major national events.

Q: How can I increase my chances of getting featured on the news?

Increase your chances by creating multiple expert pages on your website, covering news-related topics on your channel, and reaching out to local news outlets with relevant stories or topics.

Q: How can I find contact information for local news outlets?

You can find contact information for local news outlets by visiting their websites or grabbing local newspapers and looking for contact details in the editorial sections.

Summary & Key Takeaways

• The local news looks for news events happening in your area and relevant to national events to cover.

• You can leverage your expertise to comment on events that may not seem directly related to your field.

• Creating an expert page on your website and covering news-related topics on your channel can increase your chances of getting featured.