Niantic Acqui-hires Evertoon | Crunch Report

TL;DR

Snap acquires Evertune to enhance its mobile products, while also acquiring MetaMarkets for programmatic ad data. Amazon Fresh is shutting down in multiple states.

Transcript

and I am take acquires evertune according to sources snap acquires meta markets and Amazon fresh shuts down in a couple places it's Friday November 3rd and this is crunch report what up TechCrunch land it's Friday and let me tell you we're gonna call Friday's technical difficulty Fridays but you know I'm gonna get you the news I have to shoot on my... Read More

Key Insights

• 😤 Niantic's acquisition of Evertune is aimed at expanding its mobile products by leveraging the team's talent.
• 🫠 The acquisition of MetaMarkets by Snap indicates its focus on enhancing its programmatic ad data services.
• ❓ Amazon's shutdown of Amazon Fresh in certain states is not related to its acquisition of Whole Foods.
• 🤨 The closure of Amazon Fresh in parts of nine states raises questions about the viability and success of the service in those areas.
• 📰 This news highlights the ongoing trend of technology companies acquiring startups for talent and expertise rather than specific products or IP.
• ❓ The acquisition of MetaMarkets by Snap underscores the importance of programmatic advertising in the digital marketing landscape.
• 👾 Niantic's acquisition of Evertune signals its commitment to continually improving and expanding its popular mobile game Pokemon Go.

Questions & Answers

Q: What does Niantic's acquisition of Evertune mean for its mobile products?

Niantic's acquisition of Evertune aims to leverage the talent and engineering capabilities of the team, rather than focusing on Evertune's specific IP. Evertune will be shutting down its iOS application as a result.

Q: What benefits does Snap gain from acquiring MetaMarkets?

Snap's acquisition of MetaMarkets provides it with programmatic ad data services, including a data dashboard, API integration, and inventory discovery. The deal is said to have been under $100 million.

Q: Why is Amazon shutting down its Amazon Fresh service in some states?

The shutdown of Amazon Fresh in certain states is unrelated to Amazon's acquisition of Whole Foods. The specific states affected include Connecticut, Massachusetts, Virginia, New York, New Jersey, Pennsylvania, Delaware, Maryland, and California.

Q: How long had Evertune been live before it was acquired by Niantic?

Evertune had been live for 18 months before Niantic acquired the team. While the app focused on creating mini movies, Niantic's interest was primarily in Evertune's engineering capabilities and understanding of social systems.

Summary & Key Takeaways

• Niantic, the company behind Pokemon Go, has acquired the team from startup Evertune to strengthen its mobile products.

• Snap has acquired MetaMarkets, a tech startup that provides programmatic ad data services to marketers.

• Amazon is shutting down its grocery delivery service, Amazon Fresh, in parts of nine states.