The Easy Guide to Real Estate Video Content Marketing | #TomFerryShow Episode 132

TL;DR

Video content dominates Facebook; real estate agents must adapt.

Transcript

if you knew that 85% of the world's content was going to be consumed in one strategy would you follow it for over 20 years I've dedicated my life to bringing you the very best selling marketing and business building strategies to keep your business thriving get ready to experience the success you've been searching for welcome to the Tom Fairy show ... Read More

Key Insights

• Facebook's shift to video content means real estate agents must adapt to maintain visibility in their community.
• Video content is projected to make up 85% of global internet traffic by 2019, highlighting its growing importance.
• Creating regular video content can position agents as knowledge brokers, enhancing their reputation and client trust.
• Monthly real estate market updates and quarterly buyer tips are effective video content strategies for engaging audiences.
• Home improvement videos can attract potential sellers by offering valuable insights on increasing property value.
• Introducing team members and partners through video can humanize a real estate business and build client relationships.
• Behind-the-scenes videos offer transparency and demonstrate expertise, fostering trust among potential clients.
• Utilizing platforms like Facebook Live and YouTube can expand reach and engagement, crucial for modern real estate marketing.

Questions & Answers

Q: Why is video content critical for real estate agents?

Video content is critical for real estate agents because it aligns with Facebook's shift towards video and the broader trend of video dominating internet traffic. By 2019, 85% of internet traffic is expected to be video, making it essential for agents to adapt to maintain visibility, engage audiences, and position themselves as knowledge brokers in their market.

Q: What types of videos should real estate agents create regularly?

Real estate agents should create various types of videos regularly, including monthly market updates, quarterly buyer tips, and home improvement advice. Additionally, videos introducing team members, partners, and vendors, as well as behind-the-scenes content, can engage audiences, provide value, and establish the agent as a trusted expert in the field.

Q: How can home improvement videos benefit real estate agents?

Home improvement videos can benefit real estate agents by attracting potential sellers who are looking to increase their property's value. By offering valuable insights on home improvements, agents position themselves as knowledgeable resources, fostering trust and potentially leading to more listings as homeowners prepare their homes for sale.

Q: What technical aspects should agents consider when creating video content?

Agents should consider several technical aspects when creating video content, including lighting, sound quality, and stabilization. Using tools like tripods, microphones, and good lighting can enhance video quality. Additionally, outsourcing post-production to platforms like Fiverr can add professionalism with features like text, intros, and calls to action.

Q: How can agents use social media platforms to maximize video reach?

Agents can maximize video reach by using social media platforms like Facebook Live, YouTube, and Twitter. These platforms allow agents to broadcast live, engage with audiences in real-time, and repurpose content across multiple channels. Utilizing targeted ads and engaging with comments can further increase visibility and audience interaction.

Q: What is the significance of being a 'knowledge broker' in real estate?

Being a 'knowledge broker' in real estate means positioning oneself as an expert and trusted resource in the market. By consistently providing valuable insights and information through video content, agents can build their reputation, gain client trust, and differentiate themselves from competitors, ultimately leading to increased business opportunities.

Q: Why is engagement important after posting video content?

Engagement is important after posting video content because it signals to platforms like Facebook that the content is valuable, which can boost its visibility in newsfeeds. Responding to comments and interacting with viewers fosters community, builds relationships, and encourages further engagement, helping to maintain the content's relevance and reach.

Q: What future trends in video marketing should agents be aware of?

Agents should be aware of future trends in video marketing, such as the increasing dominance of video content across platforms and the integration of live streaming. As video becomes the primary medium for content consumption, staying updated with tools like live streaming services and multi-platform broadcasting can keep agents competitive and relevant.

Summary & Key Takeaways

• The episode emphasizes the importance of video content in real estate marketing, highlighting Facebook's focus on video and the prediction that 85% of internet traffic will be video by 2019. Agents are encouraged to create regular video content to maintain visibility and establish themselves as knowledge brokers.

• Tom Ferry suggests a variety of video content strategies, including monthly market updates, quarterly buyer tips, and home improvement advice. These videos can engage audiences, provide value, and position agents as experts in their field, ultimately enhancing their reputation and client trust.

• The episode also covers technical aspects of video production, recommending tools and platforms for creating and sharing content. By using Facebook Live, YouTube, and other platforms, agents can expand their reach, engage with potential clients, and stay ahead in the competitive real estate market.