Agri-Trak Pitches at Startup Battlefield | TechCrunch Disrupt 2023

TL;DR

Agri-Trak helps farms digitize labor tracking, calculate payroll, and prepare records for labor audits. Its three apps provide dashboard analytics, tablet-based field entry with NFC clock-ins, and phone-based clock-ins with geotagged locations. Customers report reducing payroll processing from a day or more to minutes, while the labor audit report organizes information required by the Department of Labor. Read on to see how each feature supports farm operations and compliance.

Transcript

okay next one number three coming to you from Birmingham New York we have Agra track presenting for Agri track is Jason Hill give them Round of Applause and bring them on out hi my name is Jamie sonneville CEO and founder of agritrac and I'm on a mission to save Family Farms well you might have noticed that wasn't my voice we made some last minute ... Read More

Key Insights

• 🔬 Agritrack focuses on labor data management, a vital aspect of farming operations, especially for compliance with labor laws.
• ⏰ The software offers a comprehensive solution with three different apps, covering analytics and reporting, field data inputs, and location-based clock-ins and clock-outs.
• 🔬 By digitizing the labor tracking process, Agritrack helps farmers save time, improve accuracy in payroll calculations, and reduce the risk of labor law violations.
• 🧑‍🌾 Agritrack's pricing model is designed to be affordable for small family farms and takes into account the seasonality of their operations.
• 🧑‍🌾 The total addressable market for Agritrack is substantial, given the number of farms worldwide that need to digitize their data tracking processes.

Questions & Answers

Q: What is Agri-Trak, and how does it help farmers?

Agri-Trak is farm software built by a grower for growers to digitize vital labor data: who is doing what, when, and where. It helps farmers manage records, make data-informed decisions, calculate payroll accurately, and prepare for labor audits.

Q: How does Agri-Trak help farms comply with labor laws?

Agri-Trak records labor activity digitally and provides a labor audit report aligned with Department of Labor requirements. Farmers can download the report for an audit instead of assembling the necessary information from paper records.

Q: What are Agri-Trak’s three apps?

Agri-Trak includes a dashboard app, a tablet app, and a phone app. The dashboard provides real-time analytics and reporting, the tablet captures field data and supports NFC clock-ins, and the phone app handles clock-ins across different geotagged locations.

Q: How does Agri-Trak track where employees work?

Employees can clock in and out through the phone app, which geotags their locations. In the demonstration, Sam’s time card appeared on the dashboard with her work location, activity, and a geotag in downtown San Francisco.

Q: How does Agri-Trak simplify farm payroll?

Agri-Trak handles calculations involving hourly pay, piece-rate pay, and overtime so farms can determine accurate wages. Customers said payroll processing that previously took a day or more could be completed in minutes with Agri-Trak and done from anywhere.

Q: How does Agri-Trak handle hourly and piece-rate wages?

Farm workers may be paid hourly or by piece rate, such as the number of apples harvested. The farmer must pay the higher amount and account for overtime, and Agri-Trak performs these calculations for payroll.

Q: Why is digital labor tracking important for farms using the H-2A program?

The H-2A program helps U.S. farms obtain seasonal labor from other countries, but it is heavily regulated and creates substantial recordkeeping requirements. Agri-Trak digitizes information tied to workers and locations so farms can maintain more accurate records and feel prepared for Department of Labor scrutiny.

Q: What problems with paper farm records does Agri-Trak address?

The pitch states that 84 percent of farms still track information with pen and paper, making compliance difficult. It also says 70 percent of Department of Labor audits in the agricultural sector result in some type of violation, so Agri-Trak replaces manual tracking with centralized digital data and reports.

Summary & Key Takeaways

• Agritrack is a software built by farmers for farmers, focusing on labor data management and compliance with labor laws.

• The software consists of three apps: a dashboard app for high-level analytics and reporting, a tablet app for data inputs in the field, and a phone app for location-based clock-ins and clock-outs.

• Agritrack aims to help farmers save time, improve accuracy in payroll, and stay compliant with labor laws.