Helpful SEO Tip Using Google Keyword Planner - Use Grouped View to Find Content Ideas

TL;DR

Use Google Keyword Planner’s grouped view to uncover specific content ideas that ordinary keyword lists can bury. After entering six farmhouse décor keywords, the example produced 5,031 keyword ideas but only 534 grouped ideas, including cow décor, hallway décor, and kitchen island décor. These groups can inspire articles, videos, and product-category pages, so read on for the exact workflow and examples.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to show you how to quickly come up with content ideas using the Google Keyword Planner you don't need search volume or anything for this essentially what we're going to do is use one setting in the Keyword Planner and I'm going to show you how to come up with all sorts o... Read More

Key Insights

• 👶 The Google Keyword Planner's discover new keywords feature provides a wealth of keyword ideas for content creation.
• 🫵 Switching to group view in the Keyword Planner helps identify unique and random keywords that may not be easily found through keyword research.
• 👻 Using the generated keyword ideas allows you to tap into different topics and categories, expanding your content strategy.
• 🆘 This method is applicable to any niche and can help overcome keyword exhaustion when creating content.
• 🚥 Creating content around unique keywords can help drive more traffic to your website and increase visibility.
• 👨‍💼 Utilizing the Google Keyword Planner can uncover untapped keyword opportunities for your business.
• 👥 By exploring keyword groups, you can find long-tail keywords and specific topics to target.

Questions & Answers

Q: How do you find content ideas with Google Keyword Planner’s grouped view?

Open Google Keyword Planner through your Google Ads account, select “Discover new keywords,” and enter the main keywords for your brand. Click “Get results,” switch from keyword view to grouped view, and review the groups for topics you have not covered.

Q: Why is grouped view useful for keyword research?

Grouped view organizes related keywords into potential ad groups, making unusual or specific topics easier to notice. In the farmhouse décor example, it surfaced ideas such as cow décor, hallway décor, and kitchen island décor.

Q: Do you need search-volume data to use this content-idea method?

No, the method does not require search volume to generate ideas. You can scan the grouped topics first, then expand a group if you want to see the average monthly search volume for its keywords.

Q: How many ideas did Google Keyword Planner produce in the farmhouse décor example?

Entering six farmhouse décor keywords produced 5,031 keyword ideas. Switching to grouped view reduced these to 534 grouped ideas that were easier to scan for distinctive topics.

Q: How should you record promising keyword groups?

Add one or two identifying words from each promising group to a spreadsheet. The example records short topic labels such as cow, hallway, kitchen island, and English farmhouse for later content planning.

Q: How can a long-tail keyword become new website content?

A group containing “Farmhouse Garland for mantle” can inspire an article about farmhouse garlands for mantles. It could also become a product-category page featuring garlands that are already for sale on the website.

Q: Can this Google Keyword Planner method work outside the farmhouse décor niche?

Yes, the transcript says the approach works for basically any niche. A Google Ads example produced groups covering campaign setup, manager accounts, remarketing, site links, videos, extensions, and Performance Max campaigns.

Q: How many usable content ideas came from the Google Ads example?

The Google Ads search produced 203 different groups. The presenter estimates that even if only one quarter were suitable, the grouped view would provide about 50 new ideas for videos or blog articles.

Summary & Key Takeaways

• Use the discover new keywords feature in the Google Keyword Planner to find keyword ideas related to your brand or niche.

• Switch to group view in the Keyword Planner to identify random and unique keywords that you may not have thought of targeting.

• Use the generated keyword ideas to create new content, such as blog articles or videos, to drive more traffic to your website.