2019 Digital Marketing and Social Media Tactics for Any Sales Business (Part 3 of 3)

TL;DR

Learn social media tactics to enhance real estate marketing.

Transcript

hey so welcome back to our marketing and social this is episode 3 of 3 with Jason Pantano Jason thank you so much for joining us today we are going deep into tactics and I have so many questions to ask I'm gonna request that we go rapid fire and and we try and be mindful because I would love to get through all of these so I just jumping yes you kno... Read More

Key Insights

• Custom audiences on Facebook allow for targeted marketing, increasing ad effectiveness by 70% compared to general ads.
• Chatbots on platforms like Facebook Messenger can automate conversations, qualifying leads and providing customer service.
• Facebook Marketplace is a valuable tool for promoting real estate listings, allowing for direct inquiries from potential buyers.
• Cross-posting videos on multiple platforms increases reach and engagement, crucial for building brand awareness.
• Optimal video lengths vary by platform: 180-200 seconds on Facebook, 12+ minutes on YouTube for SEO benefits.
• Instagram Stories offer interactive features like polls and questions, enhancing engagement and lead generation.
• Email remains a powerful tool for real estate marketing, with personalized and segmented campaigns driving traffic and engagement.
• IGTV is gaining traction with Instagram promoting it heavily, offering opportunities for extended video content and clickable links.

Questions & Answers

Q: What are custom audiences and how are they used in Facebook marketing?

Custom audiences on Facebook allow marketers to target specific groups of people based on their previous interactions with your content. This can include people who have engaged with your Facebook page, watched your videos, or interacted with your Instagram profile. By targeting these warm audiences, marketers can create more effective ads that are 70% more likely to result in clicks and conversions, as these audiences are already familiar with the brand.

Q: How can chatbots enhance customer interaction on social media?

Chatbots, especially on platforms like Facebook Messenger, can simulate conversations with users, providing automated responses to common queries. This not only saves time but also ensures consistent communication. They can be programmed to answer frequently asked questions, qualify leads by asking specific questions, and even schedule appointments. By integrating chatbots, businesses can enhance customer service, streamline operations, and engage with potential clients 24/7.

Q: What is the significance of Facebook Marketplace for real estate agents?

Facebook Marketplace serves as a digital buy-sell-trade platform where real estate agents can list properties for sale. It allows potential buyers to inquire directly by sending private messages, facilitating immediate interaction. This platform is particularly beneficial for agents as it provides a free avenue to showcase listings to a broad audience, increasing the chances of finding interested buyers. By leveraging Marketplace, agents can enhance their visibility and generate more leads.

Q: How does cross-posting videos benefit real estate marketing?

Cross-posting involves sharing the same video content across multiple platforms, such as Facebook, YouTube, and Instagram. This strategy maximizes the reach and engagement of the content, as it allows the video to be seen by different audiences on each platform. Additionally, it helps in building brand consistency and provides more data points for remarketing efforts. For real estate agents, this means increased visibility and the potential to attract more clients.

Q: What are the best practices for optimizing videos for YouTube SEO?

To optimize videos for YouTube SEO, it's recommended to create content that is at least 12 minutes long, as longer videos tend to perform better in terms of watch time, a key ranking factor. Additionally, using relevant keywords in the title, description, and tags can enhance discoverability. Creating an eye-catching thumbnail with bold colors and clear text can also attract more clicks. Consistently posting valuable content can help build a loyal subscriber base.

Q: How can Instagram Stories be used to generate leads?

Instagram Stories offer interactive features like polls, questions, and sliding scales, which can be used to engage followers and gather insights. For example, a real estate agent might post a poll asking if viewers are living in their dream home, followed by a question about their interest in buying or selling. These interactions can be used to identify potential leads. Stories also allow for direct messaging, enabling agents to initiate conversations with interested prospects.

Q: Why is email marketing still important for real estate agents?

Email marketing remains a critical tool for real estate agents because it allows for direct communication with potential clients. Unlike social media, where reach can be limited by algorithms, email ensures that messages are delivered directly to the recipient's inbox. By segmenting the audience and personalizing content, agents can provide valuable information, such as market updates and new listings, which can drive engagement and lead generation. Email analytics also provide insights into open rates and subscriber behavior.

Q: What advantages does IGTV offer for real estate marketing?

IGTV provides an opportunity for real estate agents to share longer-form video content on Instagram, with videos up to 10 minutes in length. This platform is being heavily promoted by Instagram, offering additional reach and engagement. IGTV videos can include clickable links, directing viewers to external sites or listings, which is a significant advantage for driving traffic. By utilizing IGTV, agents can showcase property tours, market insights, and community highlights, enhancing their brand presence on Instagram.

Summary & Key Takeaways

• The podcast explores advanced social media tactics for real estate marketing, emphasizing the creation of custom audiences on Facebook for targeted advertising. It highlights the effectiveness of remarketing strategies, which can significantly boost ad performance.

• Jason Pantana discusses the use of chatbots on platforms like Facebook Messenger, which can automate customer interactions and qualify leads. He also emphasizes the importance of using Facebook Marketplace for listing promotions.

• The conversation covers various video marketing strategies, including optimal video lengths for different platforms and the benefits of cross-posting. The discussion also touches on the power of email marketing and the emerging opportunities with IGTV.