Greg Isenberg on a $190K/Month AI Dating Coach App

TL;DR

An AI dating coach built on top of ChatGPT is earning $190,000 per month. It wins on branding, naming, positioning and referral flows, not on special technology. Its 23-year-old founder runs a small studio with three niche AI coaching apps that together are closing in on $500,000 in monthly revenue. That shows narrow, well-branded ChatGPT wrappers can become serious businesses.

Transcript

but I had like there was one guy on Twitter who was like you know these people they're obviously smart why aren't they building something that can change the world and my response to them is sometimes you need to change your world before you change the world if you're able to take out a million 2 million 3 million whatever it is and retire your par... Read More

Key Insights

• ChatGPT wrapper apps succeed mainly through marketing. The product does not need to be technically special. What matters is the brand, whether people will tell their friends about it, and how the in-app referral flows let users invite others.
• The name of a ChatGPT wrapper can matter more than anything else. Rizz, one of the top wrapper apps, borrows slang that younger users already use, which makes the brand memorable and easy to share.
• The AI dating coach that makes $190,000 per month started from an idea its founder found on the Tinder subreddit. Greg Isenberg spotted the business on the SaaS subreddit.
• Subscribing to 10 to 15 startup-related subreddits is a practical way to find new business ideas. Greg Isenberg says he is always on Reddit looking for what is happening, and that is how he found this app.
• AI coaching works well when it is split into narrow verticals. The founder's studio runs Plug AI for texting and pickup lines, Astra for life advice and compatibility, and Pallet for color season and style suggestions.
• The studio leverages existing AI technology instead of building a lot of its own. Its advantage comes from interesting brands, simple positioning, and focusing each app on one use case instead of trying to serve everyone.
• A short, numbered cold email that offers flexibility works well for networking. The founder kept his message brief, said his schedule was flexible, and shared his phone number so Greg could text or call anytime.
• Moving business conversations to text messaging can speed up deals. Jonathan Courtney says some of the biggest corporate deals he has closed with traditional American companies happened mostly over text.

Questions & Answers

Q: How does an AI dating coach app make $190,000 per month?

The AI dating coach discussed is built on top of ChatGPT and earns $190,000 per month. Greg Isenberg says its success comes from marketing rather than special technology. The name, the branding, whether people will tell their friends about it, and the in-app referral flows that help users invite friends are what drive growth for this kind of ChatGPT wrapper.

Q: What makes a ChatGPT wrapper app successful?

A successful ChatGPT wrapper does not need to be special from a product perspective. Greg Isenberg says it comes down to marketing: a strong brand, a memorable name, and referral flows that make it easy to invite friends. Rizz is one of the top wrapper apps, and its name uses slang that young users already say.

Q: Where did the founder of the AI dating coach app get the idea?

The founder got the idea for the AI dating coach from the Tinder subreddit. Greg Isenberg found the business on the SaaS subreddit, which he browses regularly. He recommends subscribing to 10 to 15 startup-related subreddits to see what people are building and to find business ideas before they become widely known.

Q: What apps does the 23-year-old founder's studio run?

The 23-year-old founder co-founded a small development studio that has launched three apps, which together are closing in on $500,000 in monthly revenue. Plug AI is a texting assistant that suggests pickup lines from screenshots of your messages. Astra offers life advice, compatibility and personal growth discussions. Pallet determines your color season from a selfie and gives style and makeup suggestions.

Q: Why is building AI coaching apps in niche verticals a smart strategy?

Building AI coaching in niche verticals lets a small team use existing AI technology instead of building a lot of its own, and compete through brand and positioning. The studio discussed does not try to be an app for everyone. Each app covers one area, such as dating coaching, life advice, or style and makeup. That keeps the positioning simple and the marketing focused.

Q: How should you write a cold email to a busy founder or investor?

The founder's email to Greg Isenberg is a good model. It was short, opened by acknowledging Greg was busy, and listed numbered points: who he is, the traction of his three apps, and a request to connect. Instead of asking for a meeting slot, he said his schedule was flexible and shared his phone number so Greg could text or call anytime.

Q: Why should you move business conversations to text messaging?

Jonathan Courtney says some of the biggest corporate deals he has closed with traditional American companies happened mostly over text messaging. Greg Isenberg adds that moving to text feels like taking the relationship to the next level, like inviting someone into your home. Once you have each other's numbers, you can share relevant articles and stay in casual contact.

Q: Could a human-powered service compete with AI dating coach apps?

Jonathan Courtney suggests it could. Some users of apps like the $190,000-per-month AI dating coach are only curious, but a real share actually want dating advice and help replying to people. A business that used the same marketing, energy and positioning but offered human coaches at a slightly higher price could win a relatively large share of that demand.

Summary & Key Takeaways

• Greg Isenberg and Jonathan Courtney discuss an AI dating coach built on ChatGPT that earns $190,000 per month. The founder got the idea from the Tinder subreddit. Greg says the product does not need to be technically special, because ChatGPT wrappers win through brand, naming and referral flows.

• The 23-year-old founder emailed Greg. He co-founded a small development studio whose three apps, Plug AI, Astra and Pallet, are closing in on $500,000 in monthly revenue. Greg guesses margins are 65% or higher after Apple takes about a third, and he praises the founder's short, flexible email.

• The hosts see these apps as AI coaching in narrow verticals: dating, life advice and style. Jonathan compares them to Pieter Levels' therapist AI product, which makes $33,000 per month. He suggests a human-powered version, with the same marketing, could compete at a slightly higher price.