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How Does Slice Help Independent Pizzerias Compete?

March 23, 2023
by
GGV Capital U.S.
YouTube video player
How Does Slice Help Independent Pizzerias Compete?

TL;DR

Slice provides independent pizzerias with crucial tools like commerce enablement websites, online ordering systems, and point-of-sale solutions, empowering them to compete against larger chains. Founded in 2010 and relaunched in 2016, Slice now serves nearly 20,000 locations, significantly rivaling major pizza brands, and has achieved profitability through strategic leadership and partnerships.

Transcript

thank you good morning for me good afternoon for you guys welcome Malera and Dave to unscripted thanks for having us Jeff thanks Jeff great to be here I just made it sound a lot formal more formal than it is it's not formal I thought it'd be fun just for folks that don't know you guys to do your little bit of your backgrounds but also fun to do a l... Read More

Key Insights

  • 🌥️ Slice empowers independent pizzerias by providing them with the necessary tools to compete with larger chains, enabling them to thrive in the digital marketplace.
  • 😃 With its platform, Slice has achieved remarkable scale, working with nearly 20,000 pizzerias across the US and reaching a level on par with the big four chains.
  • 🪛 Successful partnerships, such as that between Founder Ilir Sela and President Dave Perrill, are vital in overcoming challenges and driving a company's growth.
  • ❓ Sustained growth requires a combination of strategic planning, regular communication, and an agile approach to problem-solving.
  • 😤 Leadership teams should allocate dedicated time to discuss long-term strategy and be intentional about creating opportunities for collaboration and innovation.
  • 🏛️ Building a successful company involves embracing change, being patient, and attracting top talent who can contribute to the company's vision and goals.
  • ⚖️ Balancing stability and adaptability is crucial for scaling a business effectively.

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Questions & Answers

Q: What is Slice and how does it support independent pizzerias?

Slice is a platform that helps independent pizzerias compete with larger chains by offering them various tools and resources. This includes Commerce enablement websites, online ordering, direct-to-consumer apps, and a point-of-sale payment solution. It allows them to streamline their operations, increase their reach, and compete in the digital marketplace.

Q: How has Slice grown over the years?

Slice started in 2010 as a bootstrap company under the brand "My Pizza." It achieved significant growth and relaunched as Slice in 2016. Since then, it has partnered with close to 20,000 pizzerias across the US, reaching a scale equivalent to the big four chains combined – Domino's Pizza, Pizza Hut, Papa John's, and Little Caesars.

Q: What prompted Slice to bring on Dave Perrill as President?

With rapid growth, Slice faced new challenges that required additional leadership. Founder Ilir Sela believed in bringing on leaders who could help scale the company. Through Madison, the in-house executive recruiter, Dave Perrill was introduced to Slice. His experience in running large organizations and his passion for making a societal impact aligned with Slice's mission, making him an ideal fit for the role.

Q: How have Ilir Sela and Dave Perrill established a successful partnership?

Ilir and Dave have established a successful partnership by prioritizing open and honest communication, transparency, and shared values. They have regular one-on-one meetings, collaborate closely on decision-making, and are willing to challenge each other's ideas to ensure they are aligned and working towards the same goals.

Summary & Key Takeaways

  • Slice is a platform that supports independent pizzerias by offering them commerce enablement websites, online ordering, direct-to-consumer apps, and point-of-sale payment solutions.

  • The company has achieved significant scale, working with nearly 20,000 locations across the US, comparable to the big four chains combined.

  • Ilir Sela started Slice in 2010, initially as a bootstrap company, and relaunched it in 2016, attracting investments from KKR, primary, and GGV Capital. With Dave Perrill joining as President, Slice has achieved profitability and remarkable growth.


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