What Are the Top 10 Shopify Apps You Should Be Using in 2024?

TL;DR

The recommended Shopify apps include ShipScout for shipping tests, Dexter or Neat A/B Test for pricing tests, Okendo for reviews, Klaviyo for email marketing, Postscript for SMS, Rebuy for upsells, Back In Stock for restock alerts, and Peel Analytics for customer analysis. ShipScout costs $49 per month with a seven-day free trial, but apps should be vetted for site-speed impact. Read on to compare what each option does.

Transcript

• Hey, everyone. Davie here. Welcome to our first video of 2022. Today, we're gonna go through my 10 favorite Shopify apps. Shopify makes it so easy to install apps. It's one of its superpowers. Apps can increase conversion rate, increase average order value and make you a ton more money. Apps need to come with warnings though. If you use the wrong... Read More

Key Insights

• ShipScout is ideal for testing free shipping thresholds, potentially increasing both average order value and conversion rates.
• Dexter and Neat A/B Test allow for effective pricing split tests, crucial for optimizing profits amidst inflation concerns.
• Okendo provides customizable review options, enhancing trust and conversion rates with features like photo and video reviews.
• Klaviyo is a robust email marketing tool, essential for setting up flows like post-purchase and abandoned cart to boost sales.
• Postscript offers SMS marketing with high open and click-through rates, though compliance with opt-ins is necessary.
• Rebuy enables personalized post-purchase upsells, increasing profits by leveraging existing customer acquisition costs.
• Back In Stock app notifies customers of inventory restocks, integrating seamlessly with email tools like Klaviyo.
• Peel Analytics helps analyze customer cohorts and lifetime value, aiding strategic marketing decisions based on purchase behavior.

Questions & Answers

Q: Which Shopify apps can help boost sales in 2024?

The recommendations include ShipScout, Dexter or Neat A/B Test, Okendo, Klaviyo, Postscript, Rebuy, Back In Stock, and Peel Analytics. They address shipping and pricing tests, reviews, email and SMS marketing, post-purchase upsells, restock alerts, and customer analysis.

Q: How does ShipScout help increase Shopify sales?

ShipScout split-tests shipping charges and free-shipping thresholds. For a $40 Lemon Scrub, the transcript suggests offering free shipping over $50 to encourage customers to buy two products, potentially raising average order value; some users also reported higher conversion rates.

Q: How much does ShipScout cost, and what Shopify plan does it require?

ShipScout costs $49 per month and offers a seven-day free trial. It requires the Advanced Shopify plan, listed in the transcript at $299 per month, so it may not suit a new brand.

Q: Should stores with low-average-order-value products use ShipScout?

ShipScout is presented as suitable for products priced under about $70, where shipping represents a large share of order revenue. It is especially worth testing for low-margin products when customers could purchase multiple units to reach a free-shipping threshold.

Q: How do Dexter and Neat A/B Test optimize Shopify pricing?

Dexter and Neat A/B Test compare different product prices to measure the effects on conversion rate, revenue per visitor, and profit. The suggested testing intervals are $5 to $10 for a product around $50 and about $50 for a $500 product.

Q: What do Dexter and Neat A/B Test cost?

Dexter is described as costing approximately $3.99 per 100 visitors, so its expense can grow with test traffic. Neat A/B Test costs around $29 per month.

Q: Why is Okendo recommended for Shopify stores?

Okendo provides customizable product reviews that can cover attributes such as fit or comfort. Customers can also attach photos or videos, helping potential buyers gain confidence in a product and supporting conversion rates.

Q: What should merchants check before installing Shopify apps?

Merchants should assess whether an app slows down their website because poor app choices can reduce performance and leave money on the table. For stores with substantial traffic, the transcript recommends installing the app on a dummy store and checking its speed in Google Analytics first.

Summary & Key Takeaways

• ShipScout helps test free shipping strategies, potentially boosting conversion rates by enticing customers to meet shipping thresholds. This app is beneficial for products with low average order values, allowing businesses to experiment with pricing strategies.

• Dexter and Neat A/B Test are crucial for entrepreneurs looking to optimize pricing. By split testing different price points, businesses can find the sweet spot that maximizes revenue without sacrificing conversion rates.

• Okendo enhances customer trust and conversion rates through customizable reviews. By allowing customers to rate specific product attributes and attach photos or videos, potential buyers gain confidence in their purchasing decisions.