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Sales Strategies with Grant Cardone

September 12, 2011
by
Lewis Howes
YouTube video player
Sales Strategies with Grant Cardone

TL;DR

Grant Cardone, sales expert and author, discusses his journey into sales, the importance of selling, and the role of social media in sales success.

Transcript

one what's up everyone lewis howes here and i am super pumped for my special interview today with grant cardone what's up grant how you doing how you doing man good good good to be here with you i'm really excited to introduce all of you to grant because i was just recently a couple weeks ago introduced a grant through a friend of mine through a co... Read More

Key Insights

  • ❓ Grant Cardone believes that selling is an essential skill in any industry and economy.
  • ❓ Willingness and persistence are vital traits for success in sales.
  • 🥶 Social media allows for free marketing and the opportunity to gain attention and increase sales.
  • ❓ Grant Cardone values dedication and obsession in achieving success.
  • 🥅 Normal levels of activity are not enough to achieve significant goals; massive action is required.
  • 😫 Grant Cardone focuses on the future and sets goals daily, morning, and night.
  • 👨 He credits his success to mentors, such as his father and Howard Schultz, the CEO of Starbucks.

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Questions & Answers

Q: How did Grant Cardone get into sales?

Grant got into sales out of necessity and his father's advice. Despite not having a sales background, he realized the importance of learning how to sell and making a commitment to mastering the craft.

Q: What is Grant Cardone's definition of selling?

Grant believes that selling is not just about a step-by-step process or an art, but rather a combination of both. It requires immense dedication, constant training, and the willingness to go above and beyond what others are doing.

Q: Does Grant Cardone value hustlers or people who are book smart more?

Grant believes that willingness is a crucial trait in a salesperson and values it more than being a hustler or being book smart. Willingness implies being open to learning, taking risks, and being dedicated to success.

Q: How does Grant Cardone utilize social media for sales success?

Grant emphasizes the importance of being active and consistent on social media platforms. He believes in creating massive levels of attention by posting frequently and creatively, even if it attracts criticism and hate. The goal is to become omnipresent and gain admiration from the audience.

Summary & Key Takeaways

  • Grant Cardone is an international sales coach, author, and speaker who helps individuals and businesses increase their sales and turn their businesses around.

  • Grant got into sales out of necessity and realized the importance of being able to sell in any industry and economy.

  • He believes that selling encompasses everything and emphasizes the need for persistence, commitment, and willingness to succeed in sales.


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