Install Google Analytics with Google Tag Manager | Summary and Q&A

TL;DR

This video tutorial provides step-by-step instructions on how to install Google Analytics on your website using Google Tag Manager.

Key Insights

• 👨‍💻 Installing Google Analytics requires Google Tag Manager, Google Analytics, and proper placement of codes on the website.
• 👨‍💻 Google Tag Manager simplifies the process of managing various tracking codes on a website.
• 🤯 The tracking ID for Google Analytics is obtained from the Google Analytics admin screen.
• 🥶 Tag Assistant, a free Google Chrome plug-in, can be used to verify the installation of Google Analytics.
• 👻 Preview mode in Google Tag Manager allows testing the tags before publishing them.
• 👨‍💻 Removing any previous Google Analytics code from the website is necessary when using Google Tag Manager.
• 👻 Google Tag Manager allows for tracking various events and conversions, which will be covered in follow-up videos.

Transcript

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Questions & Answers

Q: What are the prerequisites for installing Google Analytics using Google Tag Manager?

To install Google Analytics, you need a Google Tag Manager account, a Google Analytics account, and the Google Tag Manager code installed on your website.

Q: How do you install Google Tag Manager on a WordPress website?

To install Google Tag Manager on a WordPress website, go to the theme editor, find the header.php file, and paste the code right beneath the opening header tag. Similarly, paste another code beneath the opening body tag.

Q: How do you configure Google Analytics in Google Tag Manager?

In Google Tag Manager, create a new tag named Google Analytics and select the tag configuration as Google Analytics Universal Analytics. Set the tracking ID obtained from the Google Analytics admin screen as the variable.

Q: How do you ensure Google Analytics is tracking every page on your website?

In Google Tag Manager, set the trigger to "All Pages" for the Google Analytics tag. This ensures that Google Analytics tracks every page on your website.

Summary & Key Takeaways

• The video explains the process of installing Google Tag Manager and Google Analytics on a website.

• It demonstrates how to obtain the required codes and where to place them on a WordPress website.

• The video also covers setting up the Google Analytics tracking ID and configuring the tag in Google Tag Manager.