Track Button Clicks as Conversions in Google Ads - Button & Link Click Conversion Tracking
TL;DR
Learn how to track button clicks or link clicks on your website using Google Tag Manager and Google Ads Conversion tracking.
Transcript
what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to be showing you how to track button clicks or link clicks on your website so right here is an actual button and it's saying start your free trial and here is a link that says start your free trial I'm going to show you how to track both of those as Google ads conversio... Read More
Key Insights
- 🔀 Installing Google Tag Manager is the first step in tracking button clicks or link clicks on a website.
- 👻 Creating a conversion action in Google Ads allows for the tracking of specific buttons or links.
- 😫 Configuring the conversion tracking tag in Google Tag Manager and setting up the trigger ensures accurate tracking of conversions.
- 🗯️ Using the appropriate attribution model, such as data-driven, is crucial for giving credit to the right channels in the conversion process.
- 🉐 Adding the click event to both <a> tags and <button> tags allows for the proper tracking of conversions on a website.
- 🔀 It is important to ensure that the text of the buttons or links being tracked is consistent throughout the website.
- 🚥 Traffic from Google Ads campaigns is necessary for the tracking of conversions, as conversions will not be counted for non-Google Ads traffic.
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Questions & Answers
Q: What is the first step in tracking button clicks or link clicks on a website?
The first step is to install Google Tag Manager on the website by pasting two pieces of code as instructed, one in the <head> tag and the other immediately after the opening <body> tag.
Q: Can different buttons with the same text be tracked as conversions?
Yes, as long as the text is the same across different buttons or links, they can be tracked as conversions. The tracking is based on the text of the button or link.
Q: How do you create a conversion action in Google Ads for tracking button clicks?
In Google Ads, go to tools and settings, then under measurement, select conversions. Click on new conversion action and enter the necessary details such as the website domain, conversion name, and value.
Q: Which attribution model is recommended for tracking conversions?
The recommended attribution model is data-driven, which gives clicks different levels of credit depending on where they happened before a conversion.
Summary & Key Takeaways
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This video explains the process of tracking button clicks or link clicks on a website using Google Tag Manager and Google Ads Conversion tracking.
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It shows how to install Google Tag Manager, paste the necessary code on the website, and submit the Tag Manager workspace.
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The video then delves into creating a conversion action in Google Ads, setting up the conversion tracking tag in Google Tag Manager, and configuring the trigger to count conversions.
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