What To Expect From Under Armour at SXSW

TL;DR

Under Armour was expected to discuss the UA HealthBox and its broader wearable-fitness plans at SXSW, where CEO Kevin Plank was scheduled to speak. The $400 connected fitness package combines the UA Band, UA Scale, and UA Heart Rate, while UA Record uses IBM Watson to generate personalized, real-time insights from collected information. Read on for the components, prices, tracked metrics, and potential product updates.

Transcript

Sean O’Reilly: Onto another Fool favorite, Under Armour. What are they going to be doing at South by Southwest because I thought they just sold t-shirts? Dylan Lewis: Yeah, we are rehashing our conversation on CES a little bit, the Consumer Electronics Show. O’Reilly: Right. Lewis: Yeah, yeah. If you'll remember, Under Armour unveiled their UA Heal... Read More

Key Insights

• ❓ Under Armour's UA HealthBox is a comprehensive connected fitness system.
• 🧑‍⚕️ UA Record, Under Armour's health hub, aims to provide proactive insights for users' health and wellness.
• 🖐️ IBM's Watson plays a crucial role in analyzing data and offering personalized insights in UA Record.
• 💁 Under Armour is focusing on providing actionable and useful information to users through their products.
• 💄 The UA HealthBox is priced at $400 for the whole package, making it an investment for fitness enthusiasts.
• 🙊 Under Armour's CEO will be speaking at South by Southwest, suggesting the importance of their fitness technology.
• 🧑‍⚕️ UA Record is designed to mine and find patterns in users' health habits, providing deep insights.

Questions & Answers

Q: What was expected from Under Armour at SXSW?

Under Armour CEO Kevin Plank was scheduled to speak at SXSW following the UA HealthBox unveiling at CES. The discussion was expected to cover HealthBox, possible launch updates or unit information, and Under Armour’s broader plans for wearable fitness.

Q: What is the Under Armour UA HealthBox?

Under Armour bills UA HealthBox as the world’s first connected fitness system. It combines the UA Band, UA Scale, and UA Heart Rate into one package.

Q: What does the UA Band track?

The UA Band automatically tracks steps, distance, resting heart rate, and sleep. The speakers compare its functions with those of Fitbit, Garmin, and other health trackers.

Q: What does the UA Scale measure?

The UA Scale measures weight and body-fat percentage. It supports both Bluetooth and Wi-Fi connectivity.

Q: What is the UA Heart Rate monitor?

UA Heart Rate is a compact heart-rate monitor intended for workouts. It features micro-snap technology designed to provide comfort while exercising.

Q: How much does the UA HealthBox cost?

The complete UA HealthBox package sells for $400. Its three individual components, the band, scale, and heart-rate monitor, sell for $180, $180, and $80, respectively.

Q: What is UA Record?

UA Record is Under Armour’s health hub, described as a daily health dashboard. It collects information and aims to turn wearable data into proactive, useful guidance rather than merely reporting steps or sleep.

Q: How does IBM Watson support UA Record?

IBM Watson is intended to provide UA Record users with personalized insights in real time based on collected information. The system aims to find patterns connecting behavior, food, exercise, and self-reported feelings on a one-to-ten scale.

Summary & Key Takeaways

• Under Armour will be discussing their UA HealthBox, the world's first connected fitness system, at South by Southwest.

• The HealthBox includes a band, scale, and heart rate monitor that track steps, distance, sleep, and more.

• Under Armour is also working on their health hub, UA Record, which uses IBM's Watson for personalized insights.