Google Analytics Google Ads Conversion Tracking Tutorial - Track a Thank You Page

TL;DR

Learn how to track conversions in Google Ads using Google Analytics, including importing conversions and optimizing campaigns.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm gonna be going over Google Ads conversion tracking with Google Analytics so I've gone over conversion tracking a lot I've gone over this exact scenario a lot of different times but I want to create a video for exactly how to do this and some different examples of imp... Read More

Key Insights

• ⚡ Properly install Google Analytics using the tag assistant plugin and remove duplicate tracking tags from Google Analytics or Google Tag Manager.
• 🍻 Link your Google Analytics and Google Ads accounts to enable conversion tracking and data syncing.
• 🥅 Create conversion goals in Google Analytics and import them into Google Ads for optimizing campaigns.

Questions & Answers

Q: How do I ensure Google Analytics is properly installed on my website?

To ensure Google Analytics is properly installed, use the Google tag assistant chrome plug-in to verify its installation. If the plugin shows that Google Analytics is installed, you are good to go.

Q: Can Google Analytics and Google Tag Manager be used together to track conversions?

Yes, you can use either Google Analytics or Google Tag Manager to track conversions. However, it is recommended to use one or the other to avoid double-tracking the same conversions. Decide which tool suits your needs best and remove duplicate tracking tags accordingly.

Q: How do I link my Google Analytics account to my Google Ads account?

To link your Google Analytics and Google Ads accounts, go to Tools and Settings > Linked Accounts > Google Analytics. Click on "Details," and if the accounts aren't linked, click on "Link" to connect them.

Q: How can I import a conversion goal from Google Analytics into Google Ads?

After creating a conversion goal in Google Analytics, go to Tools and Settings > Measurement > Conversions in Google Ads. Click on the plus sign and select "Import from Google Analytics." Choose the desired goal and click "Import" to add it to your Google Ads account.

Summary & Key Takeaways

• Ensure that Google Analytics is properly installed on your website using the Google tag assistant chrome plug-in and delete duplicate conversion tracking tags from either Google Analytics or Google Tag Manager.

• Link your Google Analytics account to your Google Ads account under Linked Accounts in the Tools and Settings menu.

• Create a new conversion goal in Google Analytics by going to Admin > Goals, name the goal, select the type (e.g., destination), and define the destination URL.

• Import the Google Analytics goal into your Google Ads account by going to Tools and Settings > Measurement > Conversions, click the plus sign to create a new conversion action, select "Import from Google Analytics," choose the goal, and import it.