Need-based Segmentation For Customer-Centered Services

TL;DR

Gamification is being used to transform the culture of a complex organization, CNI, by engaging employees, building relationships, and creating a shared vision.

Transcript

[MUSIC] Would you describe this very complex project which actually this is the second time it's been presented this week. It was presented earlier, in Montreal by our colleague at CNI Brazil Hyesa [INAUDIBLE] Marcelo Guimaraes CEO, founder of Savvy Experience, a MediaX member company, and creator of the platform, I'll let him tell you the story of... Read More

Key Insights

• 😀 CNI, a complex organization in Brazil, is facing the challenge of adapting to the changing industry dynamics and needs to transform its culture.
• 🏛️ Gamification has been used to engage employees, build relationships, and create a shared vision within the organization.
• 🥺 The game, WeCog, allows employees to learn about different products and collaborate with each other, leading to improved communication and trust.

Questions & Answers

Q: What is the main goal of the project?

The main goal is to transform the culture of CNI by engaging employees, building relationships, and creating a shared vision through gamification.

Q: How is gamification being used in this project?

Gamification is being used to simulate real selling situations, allowing employees to learn about different products, interact with each other, and build relationships within the organization.

Q: What outcomes have been observed so far?

Some of the observed outcomes include improved communication and exchange of information among employees, identification of potential leaders within the organization, and the cultivation of a shared vision and trust among employees.

Q: What are the next steps for the project?

The next step is to gamify the real process of selling, integrating gamification into the actual selling process and further encouraging collaboration and innovation among employees.

Summary & Key Takeaways

• CNI, a complex organization in Brazil, is facing challenges in the dynamic industry and needs to change the way it sells products and delivers services.

• The project aims to engage people, create a strategy, and orchestrate events to transform the culture of CNI using gamification.

• The game, called WeCog, allows players to interact and learn about different products and build relationships within the organization.