Marketing that Brings Sellers Directly to You!

TL;DR

Create proof of success pieces to attract more sellers.

Transcript

[Applause] hey it's Tom Ferry are you looking for some come list mes or do you just want a simple way to have consumers validate their choice of choosing you as the real estate professional if you said the answer is yes and yes then it is that time to create your proof of success piece for 2014 we know why by watching the N studies that consumers a... Read More

Key Insights

• Creating a proof of success piece is essential for real estate agents to attract more sellers and validate consumer choices.
• Agents should compile a list of all transactions from the year and use tools like Google Maps or BatchGeo to visualize them.
• Even if transaction numbers are low, larger map bubbles can create the impression of selling significant properties.
• Sending a thank-you mailer in January to clients acknowledges past business and sets the tone for future interactions.
• A follow-up mailer in February can emphasize the agent's success relative to industry averages, further validating their expertise.
• Utilizing platforms like Fiverr for design can ensure professional marketing materials without significant expense.
• Incorporating client reviews and track records into marketing materials strengthens consumer confidence.
• Consistent marketing efforts, starting early in the year, can maintain momentum and increase business opportunities.

Questions & Answers

Q: What is the purpose of a proof of success piece?

A proof of success piece is designed to validate an agent's track record and attract more sellers by showcasing past successes. It serves as a marketing tool that highlights the agent's experience, client satisfaction, and ability to achieve results, thereby increasing consumer confidence in choosing them.

Q: How can agents create an effective proof of success piece?

Agents can create an effective proof of success piece by compiling a list of all transactions from the year and using tools like Google Maps or BatchGeo to visualize them. This data can be designed into a professional marketing piece using services like Fiverr, which can then be distributed to clients to showcase the agent's success.

Q: What should agents do if they have fewer transactions?

Agents with fewer transactions can still create an impactful proof of success piece by using larger map bubbles to represent their sales, giving the impression of significant activity. They can also aggregate data from multiple years to provide a comprehensive view of their career achievements, enhancing their perceived success.

Q: Why is it important to send a thank-you mailer in January?

Sending a thank-you mailer in January is important as it acknowledges the support and business from past clients, fostering goodwill and maintaining a positive relationship. It sets a grateful and professional tone for the new year, which can lead to more referrals and repeat business.

Q: What message should be conveyed in the February mailer?

The February mailer should convey the message of the agent's exceptional success relative to industry standards, emphasizing their ability to achieve results significantly above the average. This reinforces the agent's credibility and expertise, encouraging potential clients to choose them for future transactions.

Q: How can agents utilize client reviews in their marketing?

Agents can incorporate client reviews into their marketing materials to enhance credibility and trustworthiness. By showcasing positive feedback and testimonials, they provide social proof of their competency and service quality, which can be a persuasive factor for potential clients in choosing their services.

Q: What role do affordable design services play in creating marketing materials?

Affordable design services, such as those offered by Fiverr, play a crucial role in creating professional and visually appealing marketing materials without incurring significant costs. This allows agents to maintain high-quality marketing efforts while managing expenses, ensuring their materials are competitive and effective.

Q: Why is it important to start marketing efforts early in the year?

Starting marketing efforts early in the year is important as it helps maintain momentum and establishes a strong presence in the market from the outset. Early marketing initiatives can lead to increased visibility, more opportunities for client engagement, and a head start in achieving annual business goals.

Summary & Key Takeaways

• Tom Ferry emphasizes the importance of creating a proof of success piece to attract more sellers in real estate. By compiling transaction data and visualizing it, agents can effectively market their success to potential clients.

• Agents are encouraged to thank past clients with a January mailer and follow up with a more assertive marketing message in February, highlighting their success relative to industry standards.

• Utilizing affordable design services and incorporating client reviews into marketing materials can significantly enhance an agent's appeal to consumers, establishing credibility and attracting more business.