How To Import Google AdWords Campaigns Into Bing Ads and How To Set-Up Automatic Imports

TL;DR

Learn how to import your Google AdWords campaigns into Bing Ads and manage them directly in Bing Ads.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel they're gonna be showing you how to import your google adwords campaigns into Bing ads so I have my AdWords screen open here and I my Bing ads account open here as well so you're gonna need both of these accounts open in order to do this you're obviously if you don't have a bi... Read More

Key Insights

• 👻 Bing Ads allows users to import Google AdWords campaigns, making it easier to manage advertising across multiple platforms.
• 🚗 Auto-importing campaigns from AdWords to Bing Ads saves time and effort, especially when making regular updates and changes.
• 📁 Bing Ads Editor provides an alternative method for importing campaigns using a file exported from Google AdWords Editor.
• 🎮 Display and video campaigns cannot be imported into Bing Ads due to the lack of a display and video network.
• 🫠 The import process includes selecting campaigns, ad groups, keywords, and other elements to be imported, with options to modify settings if needed.
• ✅ Checking for skipped or deleted items after import is important to ensure everything is imported successfully.
• 🫠 The imported campaigns in Bing Ads retain the same budget, targeting, ad groups, keywords, and ads as in AdWords.

Questions & Answers

Q: Can I import my Google AdWords display and video campaigns into Bing Ads?

No, Bing Ads does not have a display and video network like AdWords, so you can only import search campaigns.

Q: What happens if I make changes in AdWords after importing the campaign into Bing Ads?

If you have set up auto-import, the changes will be reflected in Bing Ads. Otherwise, you can manually import the updated campaign to override the previous version.

Q: Can I import other elements besides campaigns, such as ad groups, keywords, and ad extensions?

Yes, you can import campaigns, ad groups, keywords, auto targets, negative keywords, ads, and ad extensions from your AdWords account.

Q: Is it possible to import shopping campaigns from Google into Bing Ads?

Yes, if you have a Bing Merchant Center set up, you can associate it with your shopping campaign from Google and import it into Bing Ads.

Summary & Key Takeaways

• The video demonstrates how to import a Google AdWords campaign into Bing Ads, using a basic campaign as an example.

• The best practice is to import the campaign from AdWords once and manage it directly in Bing Ads, or set up an auto-import function to update the campaign automatically.

• The video also shows an alternative method of importing campaigns from a file using Bing Ads Editor.