Starbucks Odyssey’s community lead expected NFT brand building to expand (w/ Steve Kaczynski) | Summary and Q&A

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February 22, 2024
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Starbucks Odyssey’s community lead expected NFT brand building to expand (w/ Steve Kaczynski)

TL;DR

Steve Kazinski, co-author of "The Everything Token" and a web 3 consultant, shares insights on NFTs, including their value and potential impact on industries like gaming, loyalty programs, and digital ownership.

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Questions & Answers

Q: Who has been the most interesting person Steve Kazinski has met in the crypto industry, and what did he learn from them?

Steve mentions Josh on, an original Board Ape member and former crypto news reporter, as the most interesting person he has met. He learned about the ethos of the crypto world, the value of helping each other, and building relationships without meeting in person.

Q: What sparked Steve's interest in NFTs, and why did he find them intriguing?

Steve's interest in NFTs began with discovering NBA Top Shot, where he realized the potential of smart contracts on the Ethereum blockchain. The concept of owning digital assets with provable scarcity and authenticity fascinated him.

Q: How has Steve's passion for NFTs evolved over time?

Steve's passion for NFTs has grown exponentially, and it has become multiple full-time jobs for him. He helps Starbucks with their NFT-focused loyalty program, hosts a web 3 morning show, and co-authored the first Harvard Business Review article on NFTs.

Q: What did Steve and his co-author aim to achieve with their Harvard Business Review article on NFTs, and what was the reception like?

Steve and his co-author wanted to explain how NFTs create value and go beyond just expensive monkey pictures. They wanted to help legitimize the technology and received positive feedback from both within and outside the web 3 community.

Summary & Key Takeaways

  • Steve Kazinski discusses his introduction to the crypto world and the impact of meeting Josh on, an original member of the Board Ape community, who helped him understand and navigate the crypto space.

  • He explains his interest in NFTs, starting with the NBA Top Shot platform, and how it led him to co-author the first Harvard Business Review article about NFTs.

  • Steve dives into the various use cases for NFTs, including ticketing, digital authenticity, and community building, and how they can transform industries beyond the art market.

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