a16z Podcast | Crisis Communications | Summary and Q&A

January 2, 2019
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a16z Podcast | Crisis Communications


This podcast episode discusses the nuances and mindsets behind crisis communications, providing insights on identifying a crisis, fact discovery, making statements, and handling the aftermath.

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Questions & Answers

Q: How should a company approach a crisis to make it an opportunity for improvement?

A company should focus on addressing the issues that led to the crisis, making necessary changes, and communicating openly and honestly to gain trust and improve its overall brand image.

Q: How can a company determine if a situation qualifies as a crisis?

A crisis is anything that negatively impacts a business and how it is perceived by others. It could be negative press, a personnel matter, or an event that requires urgent action to mitigate its effects.

Q: Should a company automatically issue an apology in a crisis?

Apologies should only be issued if the company has all the facts and genuinely feels remorse. Rushing to apologize without understanding the situation fully can weaken the company's position.

Q: How can a company build trust and credibility in crisis situations?

Building trust and credibility requires open and transparent communication with employees, customers, and other stakeholders. Establishing a culture of honesty and urgency before a crisis occurs can help foster trust.

Summary & Key Takeaways

  • Crisis management is an opportunity for a company to improve and come out stronger by addressing internal issues and making necessary changes.

  • Crisis situations are often internal matters that need to be handled before they become public.

  • The way a company handles a crisis and communicates during and after it can greatly impact its reputation and brand perception.

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