The Industrialist's Dilemma: Mark Fields, CEO of Ford | Summary and Q&A

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March 3, 2016
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Stanford Graduate School of Business
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The Industrialist's Dilemma: Mark Fields, CEO of Ford

TL;DR

Ford CEO Mark Fields discusses the company's focus on the future of mobility, including the impact of societal factors, emerging technologies, and changing consumer habits.

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Questions & Answers

Q: How is Ford adapting to the changing auto industry and transportation industry?

Ford recognizes the need to focus on societal factors and enabling technologies, and is working on strategies to provide mobility solutions and develop more advanced vehicles.

Q: What role does culture and people play in the success of a business?

Culture is crucial in executing a business strategy, and having the right people who align with the company's mission and values is essential.

Q: How does Ford view the growth of mega cities and the global middle class?

Ford sees these trends as opportunities for growth in the auto industry, considering the increased demand for cars in emerging markets and the need for mobility solutions in urban areas with high population densities.

Q: How does Ford plan to integrate transportation as a service and autonomous vehicles into its business?

Ford is exploring opportunities in transportation as a service and is working on developing autonomous vehicles. The company aims to create a seamless integration between its core business and emerging mobility solutions.

Summary & Key Takeaways

  • The auto industry is experiencing a transformational time due to advancements in technology and changes in societal factors such as urbanization, growth of the middle class, and air quality concerns.

  • Ford sees opportunities in providing mobility solutions in areas with less vehicle density and developing more capable and intuitive vehicles.

  • The company is focused on creating a culture that can execute its strategy and is committed to making people's lives better through mobility.

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