Facebook Audiences Tutorial - Custom Audiences, Retargeting, Lookalike Audiences, and More

TL;DR

Learn how to create and use different audience types in Facebook for your advertising campaigns.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today is gonna be our Facebook audiences tutorial we're gonna be going over how to create some of the different audiences in Facebook and how to use them in your advertising campaigns so we're gonna actually focus more on the advertising campaigns part in a follow-up video but... Read More

Key Insights

• 💯 Facebook offers various options for building audiences, including core audiences, custom audiences, and look-alike audiences.
• 🛃 Custom audiences can be created by uploading customer data, such as email lists or remarketing audiences, while look-alike audiences are automatically generated based on custom audiences.
• 🫠 Different audience types can be used for targeting ads based on specific characteristics, interests, or behaviors.
• 😀 Facebook also allows for targeting based on website traffic, app activity, engagement with Facebook or Instagram pages, and offline data from physical stores.

Questions & Answers

Q: What are core audiences on Facebook?

Core audiences are created based on characteristics such as age, location, demographics, interests, and behaviors. They can be targeted with ads that align with their characteristics.

Q: How do you create custom audiences on Facebook?

Custom audiences can be created by uploading customer data, such as email lists or customer buying lists, and matching them to people on Facebook. Remarketing audiences and other audience types can also be included in custom audiences.

Q: How does Facebook create look-alike audiences?

Facebook creates look-alike audiences by using the data from your custom audiences to find people on Facebook who are similar to your existing customers. This helps you expand your reach and find new potential customers.

Q: What are some options for custom audiences?

Custom audiences can include people who have watched your videos, used your mobile app, visited your website, or engaged with your Facebook or Instagram page. You can also upload offline data from a physical store.

Summary & Key Takeaways

• Facebook offers three main options for building audiences: core audiences based on demographics and interests, custom audiences uploaded from customer data, and look-alike audiences automatically created by Facebook using custom audiences.

• Custom audiences can include remarketing audiences, such as those who have watched your videos or interacted with your app, and offline data from a physical store.

• Look-alike audiences are built based on the data from custom audiences to find people who are similar to your existing customers.