2019 Digital Marketing and Running Facebook Ads with Jason Pantana | Podcast EP. 7

TL;DR

Learn digital marketing hacks and Facebook ad strategies with Jason Pantana.

Transcript

let's just let's just try and give somebody like 15 or 20 little hacks to it to make them better a lot of things digital marketing tech and maybe just even accessing information so so let's start with the mother lode of Facebook so here's the thing entrepreneurs leaders salespeople we all want to create consistent repeatable and scalable ways to gr... Read More

Key Insights

• Jason Pantana emphasizes the importance of consistent and strategic Facebook posts to establish oneself as a knowledge broker in the community.
• Creating four types of videos—local spotlight, listing, pro tip, and behind-the-scenes—can significantly enhance digital marketing efforts.
• Understanding audience-based platforms like Facebook compared to search-based platforms like Google is crucial for effective marketing strategy.
• Facebook's ad platform allows for targeted advertising, making it possible to reach specific audiences with tailored content.
• Utilizing Facebook's Ads Manager enables more precise control over ad spending and targeting, compared to simply boosting posts.
• Creating a business ads account on Facebook is recommended to avoid potential issues with personal ad accounts being flagged.
• The use of dark posts on Facebook allows advertisers to target specific audiences without the post appearing on the business's timeline.
• Jason Pantana's approach to digital marketing involves constant learning and adaptation, emphasizing the need for marketers to stay informed and agile.

Questions & Answers

Q: What are the four types of videos Jason recommends creating?

Jason recommends creating local spotlight videos, listing videos, pro tip videos, and behind-the-scenes videos. These types of videos help establish a strong online presence and engage with the community by showcasing local businesses, offering real estate insights, and providing a glimpse into the daily operations of a real estate professional.

Q: How does Jason describe the difference between Facebook and Google as marketing platforms?

Jason describes Facebook as an audience-based platform where ads are shown to users based on their profile, while Google is a search-based platform where users actively seek out information by typing keywords. This distinction affects the intent level of leads generated from each platform, with Google typically providing higher intent leads.

Q: What is a dark post on Facebook?

A dark post on Facebook is an ad that does not appear on the business's page timeline. It is created through Facebook's Ads Manager and is targeted to specific audiences without being visible to all followers. This allows for more precise targeting and testing of different ad strategies without cluttering the page's main feed.

Q: Why is it important to create a business ads account on Facebook?

Creating a business ads account on Facebook is important to avoid potential issues with personal ad accounts being flagged or terminated. Business ads accounts offer more flexibility and protection, allowing advertisers to create multiple accounts and safeguard their advertising capabilities against accidental violations of Facebook's policies.

Q: What advice does Jason give regarding targeting in Facebook ads?

Jason advises using Facebook's Ads Manager to specify campaign objectives and target audiences more precisely. Instead of using automatic placements, he suggests letting Facebook's algorithm determine the best placements based on the desired outcome, such as clicks or engagement, to optimize ad performance and reach the intended audience effectively.

Q: How does Jason suggest using Facebook's ad platform for lead generation?

Jason suggests using Facebook's ad platform to create targeted ads that drive traffic to a real estate agent's website. By using video content and specific targeting options, agents can generate high-quality leads by directing interested users to their site, where they can capture contact information and follow up with potential clients.

Q: What is the benefit of using video content in digital marketing?

Using video content in digital marketing helps establish a personal connection with the audience and positions the marketer as a knowledgeable resource. Videos can effectively showcase properties, provide market insights, and engage the community, making them a powerful tool for building trust and attracting potential clients.

Q: What is the role of constant learning in Jason's marketing approach?

Constant learning is a crucial aspect of Jason's marketing approach, as it allows him to stay informed about the latest trends and strategies in digital marketing. By dedicating time every day to consuming content and researching, he ensures that his marketing tactics remain relevant and effective in an ever-evolving digital landscape.

Summary & Key Takeaways

• In this podcast episode, Jason Pantana discusses various digital marketing strategies, focusing on Facebook ads and the importance of video content. He shares insights on creating impactful posts and ads to effectively reach target audiences.

• Jason highlights the significance of differentiating between audience-based platforms like Facebook and search-based platforms like Google, and how each can be leveraged for different marketing goals.

• The discussion includes practical advice on setting up Facebook ad accounts, targeting specific audiences, and creating engaging content to build a strong online presence and generate leads.