The Key Principles Of Running Any Business | Josh Kaufman | Modern Wisdom Podcast 215 | Summary and Q&A

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August 31, 2020
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Chris Williamson
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The Key Principles Of Running Any Business | Josh Kaufman | Modern Wisdom Podcast 215

TL;DR

The Personal MBA is a comprehensive guide to business, focusing on the five essential parts of every business: creating value, marketing, sales, value delivery, and finance.

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Questions & Answers

Q: Is getting a business degree necessary to run a successful business?

While business degrees can be beneficial, the vast majority of people can benefit from learning the fundamentals of business without going back to school. Starting a business and gaining practical experience is often a more valuable approach.

Q: Why do people overcomplicate business?

Many people want to appear sophisticated and knowledgeable, so they use complex language and make things sound more complicated than they actually are. Simplicity and clarity are key in effective business communication.

Q: What are the fundamental principles of an effective business?

Every business has five essential parts: creating value, marketing, sales, value delivery, and finance. Understanding and optimizing each of these areas is crucial for business success.

Q: Why do people fear raising prices in business?

The fear of raising prices often stems from insecurity and rejection. Many people believe that lowering prices will make their offer more appealing to customers. However, raising prices can often increase demand and improve profitability.

Summary & Key Takeaways

  • The Personal MBA is celebrating its 10-year anniversary as a valuable resource for anyone looking to learn about business.

  • The author reflects on the changes in his thinking and writing over the past decade and how he has updated the book to stay relevant for 2020 and beyond.

  • The book emphasizes the importance of understanding the fundamental principles of business and simplifying complex concepts for effective decision-making.

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