J.D. Schramm: How to Communicate with Your Audience | Summary and Q&A

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December 18, 2014
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Stanford Graduate School of Business
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J.D. Schramm: How to Communicate with Your Audience

TL;DR

Effective communication is crucial for leaders to influence their organizations and teams.

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Questions & Answers

Q: What is the first step to becoming a more effective leader in communication?

The first step is to use the AIM framework by clearly defining the audience, intent, and message for every communication, such as emails, tweets, reports, or presentations. This helps leaders focus on what they want to achieve with their audience.

Q: How can understanding the audience improve communication effectiveness?

Understanding the audience helps leaders determine what inspires them, where they gather, their trusted resources and news sources, and their peer groups of influence. This knowledge allows leaders to choose the most effective communication vehicles to reach and engage their audience.

Q: How does communication differ when interacting with a small group compared to a large audience?

When communicating with a small group, leaders benefit from both verbal and non-verbal communication cues. However, when addressing larger groups or mass audiences, leaders must consider using different communication vehicles based on audience analysis to ensure effectiveness.

Q: What are the three aspects of communication for leaders?

The three aspects of communication for leaders are verbal (the actual words spoken), vocal (tone, pauses, delivery speed), and visual (non-verbal cues such as gestures, eye contact, dress, and posture). When these aspects align effectively, leaders can establish executive presence and effectively deliver their message.

Summary & Key Takeaways

  • Effective and clear communication is a crucial tool for leaders to influence the direction of their organization and the output of their employees and team members.

  • A simple framework called AIM (Audience, Intent, and Message) can help leaders create an effective communication strategy.

  • Understanding the audience, their motivations, and preferred communication channels can help leaders determine the most effective way to communicate with them.

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