What Photos Convert the Best CTR for Sponsored Brand Ads Amazon Seller Central 2020 New Custom IMGs | Summary and Q&A

TL;DR

Learn how to increase click-through rates in Amazon sponsored brand ads using custom images, with lifestyle images and images showcasing the end use of a product being the most effective.

Key Insights

• 👾 Custom image loading in Amazon sponsored brands offers the most significant advertising space available on the platform.
• 🫠 Including human faces in custom images can create a connection with viewers and increase interest in the ad.
• 😒 Showcasing the end use of a product in custom images can generate desires and cravings in potential customers.
• ☠️ Custom images enable sellers to stand out from competitors and increase click-through rates.
• ❓ Stock images can be used if lifestyle imagery is not available.
• 🛃 Enabling custom images for sponsored brands is highly recommended for optimal advertising results.
• 👶 Amazon has released multiple new features in recent times, and staying updated is crucial to stay ahead of the competition.

Transcript

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Questions & Answers

Q: Why is custom image loading in Amazon sponsored brands considered the best advertising release in 2020?

Custom image loading provides the largest advertising space on the platform, allowing for visually compelling and attention-grabbing ads. This results in higher click-through rates and better advertising results.

Q: What type of images tend to get the highest click-through rates in sponsored brand ads?

Two types of images have shown success in increasing click-through rates. The first is lifestyle images featuring smiling individuals, which attract interest and create a connection with the viewer. The second is images showcasing the end use of a product, generating cravings and desires in potential customers.

Q: Can I use stock images in my custom brand images if I don't have lifestyle imagery?

Yes, you can use free or paid stock images to create custom brand images. There are many resources available online where you can find relevant stock images that can convey the desired message and attract interest in your ad.

Q: Why should I enable custom images for my sponsored brands?

Custom images offer the lowest cost and provide the highest amount of advertising space on the Amazon platform. By including custom images in your sponsored brands, you can maximize exposure and increase the likelihood of attracting potential customers.

Summary & Key Takeaways

• Custom image loading is a new feature in Amazon sponsored brands that offers the largest advertising space on the platform.

• Including human faces and showcasing the end use of a product in custom images can attract more interest and increase click-through rates.

• Having custom images enabled for sponsored brands is highly recommended for maximum advertising results.